Why products succeed or not?

[hudyat]

Saw the previous thread on bad products and I just happen to ask, why do some products just really suck?

[KuyaDanny]

Good question.

I'll begin to answer it, but i'm sure my answer won't be complete.

A product is some firm's response to a consumer (ie, me) need. I think a product is successful if a) it serves the need for which I bought it, b) it is or does everything its advertising or packaging represents it is or does, c) it is worth the money I pay, and d) I get the same, or better, quality everytime I buy it.

[Eterna]

i would like to add also that timming is everything in the introduction of a product.

[KuyaDanny]

I'd like to quote my classmate Dean de la Paz, who writes for BusinessWorld:

"The market, after all, is a collection of needs. It is not merely a source of revenues."

Satisfy the needs first, and the revenues will follow. Products which don't succeed fail for many reasons, and not satisfying the buyer's needs is almost always one of them.

[hudyat]

bump http://www.pinoyexchange.com/bop.gif

[Dogberto]

Originally posted by hudyat:
Saw the previous thread on bad products and I just happen to ask, why do some products just really suck?

http://www.pinoyexchange.com/wonder.gif According to the Marketing Management course taught in college... Product Perception (what the customer thinks/feels about the product) is better than Product Quality.

:rolleyes: The problem here is a lot of companies focus too much on getting the Perception right, so they forget about Quality! You might support a new product with good pricing, advertising and perfect timing, but if the product SUCKS, then it really SUCKS! What can you do about it?

:) In the short term you may succeed in marketing the product by having a good Product Perception, but if the Product Quality is really bad, then in the long term, it's bound to fail.

[virgo14]

how about poor market research? sometimes they come up with products that we just don't need! or want. :)

[the_BuGs]

Advertising

[illiniweb2]

I think if there's a need for a product, and you can fill that need, then your company/product will succeed definitely!

Plus, good advertising and excellent customer service is a plus.

[YutaNyo]

the 4 P's of marketing would definitely sum up everything.

[zimdude]

I'm reviving this since part of my work now involves creating new products... to those in the same line as I am, how do you get creative?

How do you come up with something new that hasn't been thought of before...

[abcxyz]

some points :

> people buy and use products, not perceptions. products NEED to deliver for longetivity. no amount of marketing and advertising wizardy will make a bad product succeed for a long time. (note i am using time as a qualifier)

> often there are those where a need is created, whereas the need was previously not there until a product was introduced and created the need for it . thats the most interesting and most challenging marketing any practitioner can embark on.

> have said this before, there are hardly any market research that is "bad" (with the exception of course of technically bad design. this rarely happens with professional researchers, though). it is the interpretation of the research findings, and insight formulation and action setting THAT FAILS. in other words, weak brand managers!

zimdude - to create new products will need marketing inputs from marketing practitioners. most product development departments seek guidance from marketing and many companies encourage product development techies and scientists to develope a keen marketing sense.

there are many angles of attack that can lead to creation of ideas for new products. too many to mention here.

but this is the idea (dont take this literally) - what i would say to a techie/scientist who is into developing a new product - get it right, deliver what it promises and marketing will do the rest.

in other words, am encouraging free thinking - para bagang "if you build it, they will come" ("come" here means, marketing will make them come...) you know what i mean...

[misbee]

poor design and poor quality.

i think no matter how good the marketing of the product is but if the product itself is no good it will still fail.

on the otherhand, there also some good quality products that fail because of bad timing and marketing.

[zimdude]

thanks abcxyz.

well, improving on existing products is one thing,

making new products for existing processes is another...



... but what I'd really want to do is make a new process or lifestyle!



doesn't every product developer dream of being a natural monopoly?

[zimdude]

any product development gurus who'd like to share their references or methods?

I found out there's a Product Development and Management Association in the US:

http://www.pdma.org

[wends]

branding: how you build it and how you maintain/improve it..