HELP Getting into ADVERTISING!

[ds27]

To anyone out there who knows a thing or two about the advertising industry or is currently looking for fresh talent or knows someone who can help, I NEED HELP!

I would really love to work in advertising. I don't have advertising experience per se, but I've got a great creative background, related work experience, and I think I'll make a great copywriter (that's a start, right?). I've personally submitted copies of my resume to every agency I could find/research about, and so far none has called me back!

I'm getting frustrated but I don't want to abandon my quest to work for agencies like Campaigns, Saatchi, Ogilvy, or Leo Burnett. I'm probably over-reaching, given that I have no real experience, but is it too much for any of these agencies to at least grant me an interview?

I'm ranting now, sorry. But if anyone out there can help me, or knows someone who can, I won't disappoint. I'm not asking to be hired straight out, but I'd like a chance to prove myself.

PM me please! Thanks!

[boogerflicker]

check www.bbdo-go.com. may exam sila para sa mga gustong pumasok ng advertising.

[ds27]

Thanks for the info. I've already answered the exam at BBDO e. They haven't replied pa.

[marcrancy]

is it still possible to fill out the form/exam?

im interested to get into advertising.. i dint know such firms produce seminars/workshops for advertising enthusiats..

are there any more openings?

[sal paradise]

How about applying for a job in smaller ad agencies? The bigger ones might not give you the time of day, since you don't have the experience. It's not enough that you think you have a creative mind. You have to remember that advertising=selling. "It's not creative unless it sells," as someone (I forget who) once said.

My first job was actually as copywriter for a small ad agency. I think they folded already. My first two or three days on the job, puro lectures lang--advertising terms, concepts, workflow, even the format for preparing copy, creatives etc. It was a good learning experience. Carsh course talaga. I don't think the bigger agencies with their big accounts would have the luxury of teaching you the basics.

I got pretty good at it (I think), but I left the agency and never worked in another one again. Ngayon nasa corp comm na ako. My colleagues there have gone on to bigger things. Not necessarily to bigger agencies--some have crossed over to the client side.

As one of the most famous and successful campaigns in the history of advertising taught us: "Think small."

[boogerflicker]

How about applying for a job in smaller ad agencies? The bigger ones might not give you the time of day, since you don't have the experience. It's not enough that you think you have a creative mind. You have to remember that advertising=selling. "It's not creative unless it sells," as someone (I forget who) once said.

My first job was actually as copywriter for a small ad agency. I think they folded already. My first two or three days on the job, puro lectures lang--advertising terms, concepts, workflow, even the format for preparing copy, creatives etc. It was a good learning experience. Carsh course talaga. I don't think the bigger agencies with their big accounts would have the luxury of teaching you the basics.

I got pretty good at it (I think), but I left the agency and never worked in another one again. Ngayon nasa corp comm na ako. My colleagues there have gone on to bigger things. Not necessarily to bigger agencies--some have crossed over to the client side.

As one of the most famous and successful campaigns in the history of advertising taught us: "Think small."


big agencies can give you more exposure to bigger clients, widen your network, and since they're big they have lots of people around to teach you.

[ds27]

It's not really the size of the agency I'm interested in, but the future I could have in it. I initially went with the larger, more known ones because I assumed that they would be the ones that wouldn't be going belly up just as soon as I get in.

So I guess my question is, in looking gor a smaller ad agency, how will I know if it's any good? More importantly, how will I know if it produces quality work and has a steady amount of clients (and is therefore not likely to fold up in the near future)?

Longevity is really my main concern in looking for work in an ad agency.

PS: Can any of you recommend any good ones?

[boogerflicker]

research.

list the ads you like and find out who the agency is.

[ds27]

Honestly, do the agencies still consider walk-in applicants seriously? I'm beginning to feel as if no one can get anywhere without some sort of referral from someone who can get the agency to notice the resume.

I know it's probably not true (because everyone has to start somewhere) but it's just frustrating. I've done my research (saw the ads, saw the websites, checked out AdBrands--since I really didn't know any agency other than McCann when I began my "quest") and I'm just asking for a break. I've been surfing JobStreet, JosDB, and other job sites like crazy everyday.

Again, I have a strong creative background (CAN TURN OUT PRETTY GOOD COPY/IDEAS) and I'm capable of working for long periods at a time. I'm also driven (makulit?) and not averse to blatant self-promotion (obvious ba?) So to anyone who'd like to give me a shot, please PM or email me (xxvii96@yahoo.com).

[boogerflicker]

in the old days before the internet, there was a thing called a telephone directory.

[ds27]

Boogerflicker, I don't know if you're being sarcastic or not (you probably are), bbut I've actually done the directory route. I've called the agencies to ask about openings, the names of the HR Directors, and every other question I can think of. So I hope you're not directing your sarcasm at me because it's not helping anyone.

PS: I shouldn't piss you off, seeing that I'm asking for your help, but really. Just because I'm a novice doesn't mean I'm stupid.

PS: I'm not looking for an argument. I'm just really trying to get some help. And on that note, thanks for the names of the agencies you posted. I now have a new list of agencies to contact/visit/badger.

[boogerflicker]

well, then sit and wait. have you shown work? if you took a copy test and nobody has called maybe you're not up to it. If you can't take my comments, maybe you're not for advertising, where there are worse people than me.

Here's a tip, in UP Fine Arts has an instructor/professor (basta nagtuturo) who's the ECD of Publicis. check if he's still teaching there. if he is, show him your work and ask for any improvements or have him identify your strengths.

or you can show up in one of the ad industry few soccer matches in urdaneta and show your portfolio there. the ECDs, CDs, ACDs and some accounts people of BBDO, Ogilvy, Saatchi, among others play there.

another... trawl friendster. a lot of agency people have profiles them. you can ask them to be your friend.

[ds27]

Boogerflicker, you're kind of an egg thrower, aren't you? As for criticism, it's pretty much part of the curriculum I had in college. It's unprovoked/unwarranted/unnecessary criticism that I don't much like. It's not even criticism; it's just... well, egg-throwing. :)

PS: Thanks for the tip about Urdaneta and the prof who's also ECD of Publicis.

[gemini_star]

Guys, do you know any workshops or part time jobs this summer in an advertising agency to gain working experience? Big or small agencies will do.

[ds27]

BBDO has an exam for an advertising course it's planning to hold. Check out its site.

[JENSIE_G]

^Submission for entries for The Ugly Writer exam was on February 15.

Only 10 have been chosen to take their special courses. And the examinees were notified last Thursday.

[marcrancy]

^wala n bng bago??? alam ko d na pede sagutan yung exam kc deadline na e

[JENSIE_G]

^Wala pa as of the moment...

[marcrancy]

aawww. huhuhu

[boogerflicker]

Boogerflicker, you're kind of an egg thrower, aren't you? As for criticism, it's pretty much part of the curriculum I had in college. It's unprovoked/unwarranted/unnecessary criticism that I don't much like. It's not even criticism; it's just... well, egg-throwing. :)

PS: Thanks for the tip about Urdaneta and the prof who's also ECD of Publicis.

i don't throw eggs. i throw boogers.

[ds27]

I think I'd rather imagine you throwing eggs than flicking boogers, but hey, that's just me.

BTW, I have a copytest in one big agency next week. I think it's due to the fact that my uncle gave my resume to someone who works there. Still, I have this exam, and I'm definitely going to kick ***. Yay!

PS: Boogerflicker, thanks for the advice about Friendster. I'm hoping for some leads there.

Yun lang! Good luck sa 'ting lahat!:)

[ds27]

Ano ba ang nature ng account executive position? What tasks does an AE do? Nasaan ang pagiging AE sa "hierarchy" ng isang team?

[ds27]

Ano ba ang nature ng account executive position? What tasks does an AE do? Nasaan ang pagiging AE sa "hierarchy" ng isang team?