Interesting Business Models

[nix]

There are several threads already on this particular tv show called Who Wants to be a Millionaire, but did you know how this show earns (besides advertising revenues)? Applicants pay 10 pesos per minute when they call to apply.

That is an interesting business model don't you think?

Any other examples of 'out of the box' business models?

[Art Vandelay]

It would be interesting to know the income they get from the call in's vis a vis advertising revenue...

I wonder what they call the game in Japan and Indonesia though, can't be "Who wants to be a millionaire" di ba...

[zimdude]

I'm sure nix is very familiar with value-added SMS... make people pay extra to do text stuff...

... then for landlines, lotsa stuff can be loaded onto pay-per-minute 1-900 numbers.

[zimdude]

By now we know that they get around 10,000 callers a day...

... here's another business, based on Pinoy F1 racing fans...

On the Fast track
By: Ruel S. De Vera
November 11, 2001

THE idea came from the top of Michael Santos' head. Literally. A couple of years ago, businessman and die-hard Formula 1 fan Mike received an official Michael Schumacher cap from a friend who had gotten it in Europe. "I began wearing it around," Michael, better known as Mike, recalls, "And my friends kept asking me where they could get one, too."

Mike already knew that many Pinoys are serious Formula 1 fanatics. One of the world's most glamorous and expensive sports, Formula 1 racing features 11 teams, the most popular being Ferrari and McLaren-Mercedes, competing against each other in 16 races around the world. Even if there was no Filipino competing in this sport, Mike knew that Pinoys are keeping track of the lightning fast racecars on cable television. It is a seductive world of machines with speeds and costs that boggle the mind. Boasting stars such as Ferrari's Schumacher and McLaren's David Coulthard, F1 is a worldwide craze-even here in the Philippines.

So why not turn the hobby into a business? Last year, Mike and wife Valerie did just that, putting up Racegear Pit Shop on busy, car-crazy Katipunan Avenue. Catering to the growing Pinoy Formula 1 community, the shop sold authentic F1 merchandise sourced from Europe, and also served as F1's official Philippine ticket agent. Since its opening, the store has thrived, becoming a common stop-off point for Pinoy fans of all ages and persuasions on the lookout for shirts, caps, models, mugs, tapes and pretty much anything Formula 1. At the store, visitors can lose themselves in a world of really fast, flashy cars that battle over fractions of a second.





(Sunday INQUIRER article) (http://www.inq7.net/mag/2001/nov/11/mag_6-1.htm)

[mac_bolan00]

this one is called "trimming the hedge back and forth".

needed: a car, 2,000 in working capital and a highway with several roadside stores.

on the way to work, buy up the stores' fast-moving inventory (vegetables, softdrinks, hard-boiled eggs, etc.) agree on a re-selling price.

on the way home, retrace your way to the stores. they either give you back your 2,000 (no sales) or, they give you your principal plus your share of the mark-up upon re-selling.