tv ads, print ads, billboards - your hatest and greatest

[abcxyz]

i saw the mcdo ad - apo and lolo spending quality time in mcdo. i like it. i just wonder if it will sell more burgers.

some ads can be so popular most people like it, but many of them dont sell cases or products. to the true adman, if it dos not sell, its not a good ad.

[abcxyz]

dont you just hate that beer commercial that is so overtly sexual? san mig grande ba iyon? use of cleavage and the copy lines are double meaning, aside from obscene hand gestures?

i thought it cheapened the brand and an aboslute afront to filipina women.

[Leigh]

Recently, i have been seeing the new billboards of Oil of Olay in Edsa and the Makati-Mandaluyong Bridge. Everybody seems to remember the girl but not the product.

It did catch my attention, but after a while, i ended up forgetting the product. I know that people have billboards for brand awareness but it seems that they made the girl "too agaw pansin" compared to the small picture of the products.

[abcxyz]

to me, what that olay ad says is "beautiful, proud & confident to show to the world all-oiver skin" which must be the core brand strategy. in this sense, it is a rsounding success!

would be interesting to find out brand recall scores.

[KuyaDanny]

I'm showing my age here, but one of the most memorable print ads I have ever seen is the early 80s campaign by Maxell Audio Tapes. The image is a black and white photo of an Elvis Costello-type music listener in a leather jacket and sunglasses. He is shown clinging to his armchair because his hair, clothes, and almost everything else in the room are being "blown away" by the sound.

I don't remember the copy anymore. I don't need to, because the image said it all.

In my cassette-buying days, I ended up buying a lot of Maxell tape because of these ads.

[abcxyz]

thats a classic k.danny - often used as an example of what good print ads are.

[KuyaDanny]

This is also an old example, but I think about it from time to time because I am unable to completely understand it. I am referring to the Charlie Chaplin campaign for the original IBM Personal Computer. What was that about? A computer for clowns? Something so easy even a clown could use it? Use an IBM PC and laugh on the job? What? :confused:

[abcxyz]

the ibm ad - this is my opinion - one that you mentioned it is so easy to use. if im not mistaken, that was the beginning of the pc boom and pc home usage. also, the mac took leadership, which had this ground breaking "big brother" ad aired once in the super bowl. the mac took the personality of neing friendly and ease of use. ibm had to respond in kind. many said this ibm ad save the day of ibm as a company.

[Genta_Ogami]

Ako gusto birrboald ng G. Cosmos pasker alound EDSA at mga karsada kasi nandun akin gwapo mukha.

[abcxyz]

ano ba iyon? what is the product thats being advertised???

[CaRaMBa]

Sometimes ads are launched for awareness and recall, not just sales.

I like IBM's e-business series. Very consistent, and very creative. They used simple, everyday concepts and connected them to e-business. That way people became more familiar with what e-business meant.

I also like almost all of Nike's commercials, especially those that featured both Andre Agassi and Pete Sampras.

There's something about the Jollibee TV ads - the lighting, angles of the shots, the product - really makes your mouth water! I tried a lot of their new products after seeing them on TV.

I totally hate formula TV ads, especially the ones of liquor. They almost always feature a sexy woman. I bet they don't even drink the product!

Coke has been very successful with their campaigns too. I still remember Coke is it!.

I like Nescafe's "Sumasarap ang gising" campaign. It was a nice idea to tie up with a band with a hit song that was totally related to the product. The billboards along EDSA - breakfast food with a cup of coffee with text "Sumasarap ang gising" - makes me hungry. (However it doesn't really make me want to drink coffee, ehehe!)

[The Rock]

Originally posted by Genta_Ogami
Ako gusto birrboald ng G. Cosmos pasker alound EDSA at mga karsada kasi nandun akin gwapo mukha. Iba talaga si Genta! We rab u Genta-san!:handsdown:

[blue_arden]

I like the Got Milk ads - it's nice to see celebrities in causes like that... I just can't figure out why Alaska dared to do a rip-off of that ad... I feel for Gary V.....

[rains_delight]

I was his favorite apo, and everything that he had were shared to me.

The commercial of McDo really touched my heart. "Ito, para sa paborito kong apo, si Karen." The first time I saw that advertisement, napaiyak ko, naalala ko ang lolo ko.

The ad I hate is the Cosmos Phils. I dont know kung ano ang gusto nilang palabasin sa mukha ng hapon na yun. Walang relevance yata yun eh.

[ferrisb]

Sometimes ads are launched for awareness and recall, not just sales

...but the penultimate goal of advertising should still be to make a sale or at the very least induce trial/re-trial (ceteris paribus).

here are two examples of ads/brands that moved the needle in terms of awareness but couldn't quite get an increase in sales velocity --> Taco Bell (Yo Quiero Taco Bell chihuahua campaign) and Nissan (Barbie/Ken campaign). galing nung ads (to be true to the thread subject) pero ineffective.

[Leigh]

San Miguel Ads.

Before San Miguel had series of Commercials with songs, with Famous Filipino icons...they had Fernando Poe Jr., the Apo, plus The Dawn. One of the things i remember was this beach commercial with the song she boom. It was so Filipino.

After a while, they had the Sabado Nights Commercial with Paolo Abrera and Ina Raymundo, people started singing the Sabado Nights commercial and shows kept on spoofing this particular commercial.

Recently, they had these young breed of people, with an it professional, musician and others, it really worked...they had commercials in the beach, after work scenario and it was a hit...i believe one of their well known commercials is the "Traffic...too late nakakabadtrip" commercial. In my own experience, everytime somebody thinks of Traffic, they usually sing this particular jingle. Plus the 5 thirsty line.

They also have this SMB series, sarap mag beer, sarap maging barkada commercial and they had this jingle where they even mentioned that masarap mag beer with these particular food. It was a catchy tune and recall wise, it worked.

The only commercial that am not happy with is the one with the San Miguel Players...tsk tsk tsk.

abcxyz - regarding the brand recall of oil of olay...same, i am really not sure. Usually, with print ads people remember the girl and not the product...there is this billboard of Angel Aquino on Edsa, and i personally can't even remember what the product is. yipes.

[abcxyz]

ads is a marketing tool whose most important goal is to make a sale. recall is one component, minor though, of what makes an ad an effective ad. (brand) awarenes is another measure of an effective ad. ads are an investment and investments need to generate yields, in this case to sales.

siguro iyong placement noon brand name / product shot in the olay billboard should have been in a better position or even bigger. buti na lang billboards is just a minor component of their ad campaign. on the whole though, i think thats one of the best billboards ive seen in the philippines.

"five thristy na" i think is a brilliant tag line.

[roxyd3428]

nakita ba ninyo iyong ad na
mukhang maganda
(billboard sa me edsa stretch, northbound,after guadalupe before shaw )
walang ibang nakalgay except a scarred face of a girl
and the words mukhang maganda


it really made me think what the heck was this? an ad for facial surgery? miracle ointment?

iyon pala soap sya sa ch. 7. nalaman ko lang ng nakita ko ang same ad sa me gma


talk about shock advertising!

[ageee]

hi roxyd!
anyway, i really like those ads na soft sell lang. mga teasers lang talaga, a picture of the product plus their tag line catches my attention.weird lang *** picture ni lea s. sa edsa *** sa bayo.. pag gabi and when the lights are off kakatakot parang me multo sa edsa heheh :D must have something to do with the lighting and the color of the background.
you r right roxyd that billboard with the face of a girl really caught my attention.. ngayon ko nga lang nalaman na twas for a soap opera e heeh.
i would opt to soft selling ads rather than those commercials/billboards na hard sell talaga. mas gusto ko *** short ads pero catchy.

[Bostsip]

I also like the Mc Do ad!

[abcxyz]

agee - thats a good insigght and funny, too on the multo sa edsa.

i have not thought about that risk (how does a billboard look like when not lit at night?) in assessing billboards. these adpeople doing billboards will learn something new from what you said.

[Leigh]

abcxyz- i agree with you that the ultimate goal of each ad is Sale, but there are some ads i believe were just created to get the brand out.

I remember Joey of the Royal Commercials and i believe it got a lot of people curious about Royal Tru-Orange specially kids, because it became "uso". Based from experience, kids were buying Royal over Coke that time. ( i might be wrong, but in my school, i remember the phenomenal Royal tru orange). Maybe Coke is doing something like this with their Jasper. Just a thought :)

[tadeus]

Originally posted by Leigh
I remember Joey of the Royal Commercials and i believe it got a lot of people curious about Royal Tru-Orange specially kids, because it became "uso". Based from experience, kids were buying Royal over Coke that time. ( i might be wrong, but in my school, i remember the phenomenal Royal tru orange). Maybe Coke is doing something like this with their Jasper. Just a thought :)

...Manang, Mantika nga ho!...:)

[abcxyz]

anyone here like or dislike the pepsi ad campaigns? is it doing anything to you?

[ageee]

pepsi commercial?which one?the one with Donita trying to describe pepsi?didnt like it..:( naartehan ako kay Donita e

[abcxyz]

ha ha ha - hindi ba mukha siyang tan-ga sa pepsi commercial na iyon?! bakit kaya siya pumayag sa ganoong script?

[Leigh]

You might want to check out these threads under Movies and TV about The recent Pepsi Commercials:

Pepsi commercial ni donita rose... NAKAKAINIS!!! (http://www.pinoyexchange.com/forums/showthread.php3?s=&threadid=52843)

Pepsi Tour Commercials Baduy?? (http://www.pinoyexchange.com/forums/showthread.php3?s=&threadid=65197&highlight=pepsi)

[abcxyz]

interesting - iyan pepsi ads na iyan, is a decades old campaign idea. used to be called "pepsi challenge". they have run that campaign in the philippines at least 3 times - tells you how often it has failed!

[ageee]

alam na pala nilang baduy e bakit inulit pa nila hahahha. sama nga ng dating e she looks stupeeed.hehehe

[CaRaMBa]

But if it always failed, why do they keep on doing it?

Who will ever forget the Joey commercials of Royal True Orange? I haven't forgotten. That was a blast.

And Surf. Well, at first. They really did well with their Surf series. For me, they actually started this 'fad' (is it a fad?) of making the ads a mini-soap opera. :)

[tabachuchuy]

naku mahahalata din ang age ko...
my favorite commercials of long ago:
1. Nescafe- Zsa-Zsa's "spending time apart...." song is still my favorite commercial song.
2. Nano candy- it had a very catchy song that every kid sang when that commercial was aired (nakaka-annoy nga lang after awhile :)
3. Marlboro commercials- when I was a kid, I thought there was really a place called Marlborough Country (full of outdoor type hunks :D )
4. Halls Honey Lemon "sip-sarap!"
5. Milo- where Bea Lucero was showing off her gymnastics skills
6. Close-Up- with Gino Padilla's song, shot in UP Sunken Garden yata... the guy was playing soccer.
7. Magnolia- "sinong best-friend mo doon?"
6. Maricel Soriano's alcohol: hindi bine-baby ang mikrobyo

Commercials I don't appreciate:
1. Kamiseta-with the Cojuangco sisters kasi parang ang labo-labo, parang home video lang

Favorite Print Ad:
1. Jockey for Men ('doctors' with their pants down!)

:D

Favorite Billboard:
1. Bayo with Lea Salonga-malakas ang dating (I like Lea)
2. United Colors of Bennetton (yong nag-iiba-iba ng mukha)

[Anck-Su-Namun]

Off the top of my head, here are my personal choices of good ads:

1. The current Philip Morris ads, both on radio and TV. I gave my full attention to their radio ad the first time I heard it and I still love hearing it. Same goes for their TV ad. Very catchy, very hip. I'm a non-smoker though so their ads didn't move me.

2. The Honda City ad with the catchy song of the Neocolors (?) The song had major radio airplay and since it was so associated with the car, I thought about Honda everytime I heard it.

3. The old Close-up ads that used OPM songs. Who can ever forget "Hey there's a look in your eyes... must be love at first sight...?" I grew up singing that song and until now I still recall the ads that came with it.

4. Colgate's Eric Baines' ads with the blue-in-the-middle chalk. Also their recent "mother-of-pearl" ad.

I'll think of some more.

[abcxyz]

have you noticed those vaseline parol? at night, they look like giant turtles!!!! did they forget how a parol should look like? i am for creativity but what they did to the basic shape was incorrect. what a waste! and what a basic error.

[Leigh]

tabachuchuy- you're right about the Sinong Bestfriend mo doon...that was really catchy, and the thing with Maricel Soriano - the microbyo one. (but...hmmm...i can't seem to remember the name of the particular brand) yipes.

I don't like the battle of the brands. I remember Beer na Beer was saying that you can't differentiate their brand from SMB, same with Ovaltine and Milo...I really don't believe in the Taste challenge. It might work for Diapers and other things, but taste?just a thought.

Vaseline - i actually like the parol idea...i remember that vaseline launched their product last december and they had parols all over. But you're right, they could have just used the regular star shaped one. hahaha. giant turtles :D

[abcxyz]

kamiseta - it looks like to me they did not make an effort to make the sisters look pretty. sa palagay ko iyong home video was exactly what they intended as the style. hindi nga lanf maganda.

am so glad they changed the philip moris ad campaign. nakakasawa na iyong dati. this is an unusual ad in the sense that it has a question as a tagline.

[tofi]

The very notable were the I love You Sabado! commercial by Jollibee and Sabado Nights by San Miguel Beer among others great ads.

[CaRaMBa]

I can't believe I forgot about the "Goodbye Carlo!" ad of Purefoods.

[Anck-Su-Namun]

Originally posted by abcxyz
this is an unusual ad in the sense that it has a question as a tagline.

Don't you think they got the idea from the "Got Milk?" campaign? Sounds too similar.

[abcxyz]

i actually dont like the tagline - its not self-contained. taken by itself. it does not say much about the brand and what it stands for.

alaska ripped off their campaign from a successful US ad campaign. alaska should not be allowed to plagiarize - its a shame.

[abcxyz]

anybody know who the ad agency of alaska milk?

[roxyd3428]

the new nike adverts!!!!!
makes me wanna go out and buy them
as in NOW NA!

[abcxyz]

does it make sense at all that electric fans are advertised? there is no unique product festures, so they rely on either using celebs as endorsers or some silly liefstyle/product in use sell.

such a waste of money getting aga to endorse an electric fan. what a way to waste millions (?) in talent fee for a silly ad!

[ageee]

talaga haven't seen that one yet hehehe. weird thing is pati si ate shawie e kung anu ano na lang products ang ineendorse sobra nagiging exposed na sila and nakakasawa..i like ads that speaks for themselves hehhe.ok din *** idea ng mga commercials ala soap opera type like billy of pldt. nawala na kse *** lumen e ehhehe

[ageee]

[QUOTE]roxyd3428 the new nike adverts!!!!!
makes me wanna go out and buy them
as in NOW NA!

hahahha have you seen the movie josie and the ***** cats?hahaha baka me hidden message din *** nike adverts hahaha.

[CaRaMBa]

abcxyz, well, because of that ad, I found out about that brand. :redsmile:

I agree that Sharon is overexposed. For me, she loses her credibility as an endorser 'cause it seems that she endorses everything!

[watland]

Originally posted by ferrisb


...but the penultimate goal of advertising should still be to make a sale or at the very least induce trial/re-trial (ceteris paribus).

here are two examples of ads/brands that moved the needle in terms of awareness but couldn't quite get an increase in sales velocity --> Taco Bell (Yo Quiero Taco Bell chihuahua campaign) and Nissan (Barbie/Ken campaign). galing nung ads (to be true to the thread subject) pero ineffective.

THERE'S SUCH A THING AS BUILDING BRANDS... Like Nike's Just Do It Campaign... you don't always have to overtly sell the shoe, what it's made of... sometimes you also build brand personalities, brand essence, that even just at the sight of a Nike swoosh... you know what the brand stands for and who it's talking too... you relate to the viewers' minds and hearts... if it's just about saying what the product can do... watch the Cable TV Shopping channel then...

[watland]

Originally posted by CaRaMBa
abcxyz, well, because of that ad, I found out about that brand. :redsmile:

I agree that Sharon is overexposed. For me, she loses her credibility as an endorser 'cause it seems that she endorses everything!

SHARON IS A MOST EFFECTIVE ENDORSER. That's why most brands use her, because of her proven track record in doing miracles yes, to all those numerous brands she endorse.

If only you can see the instant jump in sales and brand awareness she can create, then you'll have your answer why she is the most reliable endorser around. Marketers who use her know that its money well spent because she does wonders just by endorsing a product and appearing in an ad.

If you don't like that, well, bottomline is, it works. And you cannot insult the viewers who believe and relate to her.

[CaRaMBa]

watland I hope you can post in the market research thread. I asked there if there's research to back up the idea that Sharon is a good endorser. I'm just wondering. She seems to be the Oprah of the Philippines.

First of all, I did not insult the viewers who believe in her and relate to her.

Second, please understand the message before you get so defensive. I didn't say she's not effective at all. If we talk about it on a per-brand basis, she may be effective. But when I look at it as a whole, counting all the brands/products that she endorses - there's the problem. It was really okay at first, but I wonder if she's still effective NOW, with all the brands piling up. There's just too many. Dole (or was it Del Monte?), McDonald's, Goodwill, Superferry, Alaska, Datu Puti (?) plus others. For me, her credibility is affected by the fact that she endorses too many products. It's just like a business for her. For me, the person endorses the product because she/he believes in it. Or at least that's what should be conveyed. Since she endorses a lot of brands/products, it seems that she's just going through the motions, it comes across that she really doesn't believe in the product. But yep, that's just me. As long as the sales go up, I'm sure advertisers will still use her.

[enchantress]

Charo, I completely agree with you.

I personally do not understand why Goodwill had to choose her as their endorser. Oh, and you forgot to mention Century Tuna and Selecta sa ads niya (I know...you put "and others" :D)...

Anyway, right now, favorite ad ko is the Nike Shox ad with those guys on treadmills. Makes me (me!) want to go out and buy them.

Oh, I like the Hugo Boss ad din, yung "don't eat between meals"... :glee: overtly sexual but it works...

And one of my favorite ads of all time is the old Guess? ad (circa 1992-1993) wherein this woman hired a beautiful P.I. to check up on her fiancee (husband?). Now THAT ad is the textbook definition of a soft sell. I looove that ad!

[abcxyz]

it is true that based on research, sharon comes out as number 1 in choice as endorser for many consumers. but i have seen most recent research that her drawing power is weakening.

do you know that the in asia, with the exception of japan, the philippines uses the most number of celebreties in its advertising? we have turned the use of celebs in tv ads as a formula.

often, i feel ad agencies are just lazy creatively when they use celebs in their ads. ayaw lang mag-isip.

[ageee]

i agree with you abcxyz and caramba..
i say it's all because of the charisma that sharon (and all the other celebs) has that makes the sales shoot up.ill bet even a low class product will have a leap in sales if sharon endorses it. weird though. filipinos are still in the idolism state, na to the extent na whatever their idols endorse yun ang bibilhin nila without them really thinking if such product is good for them or if its useful for them.
pati si aga e lagi ko na din nakikita sa commercials e..oh well.:cool:

[watland]

Originally posted by abcxyz
it is true that based on research, sharon comes out as number 1 in choice as endorser for many consumers. but i have seen most recent research that her drawing power is weakening.

do you know that the in asia, with the exception of japan, the philippines uses the most number of celebreties in its advertising? we have turned the use of celebs in tv ads as a formula.

often, i feel ad agencies are just lazy creatively when they use celebs in their ads. ayaw lang mag-isip.


Using celebrities... hmmm... you have a point there that nothing can beat a relevant advertising idea to make an ad work. Without a celebrity, yes it can work.

Celebrities help in assuring top ad awareness. The key there is the brand personality of the product should be remembered, and not just the personality endorsing it alone.

A celebrity is a brand in herself. And a product has its own personality too. Finding the perfect synergy, if their personalities match, makes the ad a success. You protect your brand, at the same time, you're assured of viewer recall.

As long as the ad, in general, with or without a celebrity has a relevant insight to the market... then chances are, the ad will succeed.

[abcxyz]

what most ad people forget is that "awareness" and "recall" IS NOT THE PENULTIMATE MEASURE of a successful ad. awareness and recall as measure for a powerful ad has been dropped by the industry many decades ago. research upon research has shown this.

neither is high awareness and high recall the penultimate criteria of a highly creative ad.

it definitley takes more than that.

[ferrisb]

THERE'S SUCH A THING AS BUILDING BRANDS... Like Nike's Just Do It Campaign... you don't always have to overtly sell the shoe, what it's made of... sometimes you also build brand personalities, brand essence, that even just at the sight of a Nike swoosh... you know what the brand stands for and who it's talking too... you relate to the viewers' minds and hearts... if it's just about saying what the product can do... watch the Cable TV Shopping channel then...

i don't necessarily disagree with you. all i said was: what good is awareness of what the brand stands for if it doesn't translate into brand preference and conviction which in turn should translate into repeated purchase. dapat may 'why brand x' hindi lang puro 'what's brand x'. brand building (your definition) means NOTHING to companies if they can't move products off the shelves. i've seen way too many touchy feely ads that don't do much to increase a consumer's propensity to buy.

even with Nike's Just Do It campaign, there was a 'subliminal' call to action i.e. just do it with Nike shoes.

[abcxyz]

anyone has an opinion why there has been a slew of ads that feature gays?

[WhItEFox]

abcxyz, it seems gays are now being recognized in the market. I think it started with the hello billy commercial (which got the ire of pro-gay activists), but now there seemed to be more positive gay ads: the discreet really handsome gays in ponds commercial make me laugh and the other one with a girl who thought the guy/gay is after her.

We got to admit that gays are everywhere. There is now even a shop in Malate catering to the gay market. Well, Malate is said to be the gay capital here in the Phils. They are spenders after all. Gone are the old days when gays are either a beautician or stylist. Today's gays can be your hunky clean-cut buffbod officemate or a CEO of a multinational firm. They can be politician, actors etc. Showbiz they say will ground to a halt if their gay community will hold a strike

I think gay ads just prepares this conservative country like ours to accept the fact that the gay market is now emerging. ANd they are here to stay...and to grow (now that they are more visible in society, and we have to compete with them for guys). :teehee:

[abcxyz]

here's a new ad idea, courtesy of whitefox - girl and gay competing for a guy.

[tabachuchuy]

i'm happy with most of the commercials featuring gays. kasi ang lakas nga ng effect ng tv commercials sa viewers. one way or another, mai-increase ang level of awareness ng tao sa gays & hopefully ma-accept na nila ang gays, at mabawasan ang mga taong nagri-ridicule sa gays.
... kaya lang, bakit 'yong mga 'subtle' na gay lang ang sinasama sa commercials, hindi yong mga gays na looking feminine? hindi pa ba kayang tanggapin ng tao yon?

about Ms. Sharon. if i have a favorite Filipina celebrity, si Ate Shawie na yon :p . however, i'm ambivalent with her new commercial in mcdo. sarap na sarap syang kumain, cute & funny. pero after awhile, ngee.... :chomp:

[bayanko]

are the gays the target in these ads?

[Leigh]

**a little off topic**

am not sure what that commercial was but i remember that before the white laundry bars, the blue bars were the famous ones for washing clothes...what commercial made housewives shift to white bars?

[ferrisb]

don't remember exactly what commercial that was. but i'm almost certain it was the Tide brand that turned the, errr, tide towards white laundry bars.

[abcxyz]

yes tide bars did it. its the ad campaign done by leo burnett - remember the court scene? features a pilipino ditty, changed the lyrics : "nagkabistuhan na, nagkabistuhan na...." main idea was blue bars dont actually produce white clothes but "bluish clothes.

that campaign is worthy of a case study in marketing/advertising. it changed the category for good and resurrected a then dieing tide brand. nearly killed superwheel.

[CaRaMBa]

Oo nga noh? Asan na Superwheel?

Nice discussion guys! Any other examples of ads that changed the mindset of the people? Not necessarily for the product being endorsed, but for the category of the product?

Right now I can't think of any...

[ferrisb]

abcxyz is 'carbon dating' himself....;)

[abcxyz]

knowing marketing/advertising history across categories and geographies works wonders during heated discussions with a client or agency people. marketing/adveretising is one where case studies / history or learnings get others to shut up and agree with you.

i once did a study of chocolate advertising in europe (60 years) and used it to sell an idea for an ad in china!

[Leigh]

abcxyz - yes the tide commercial. It made people think that white bars were better cleaners than blue bars. :) I think it's one of those effective marketing campaigns if it did make

Do you guys think the "chalk commercial" was a good move?

[WhItEFox]

Caramba, The Lumen ad for surf bar has somehow changed the mindset of people when it comes to detergent bars.
It says that cheaper laundry detergent does not translate to poorer quality when it comes to washing clothes.
Practicality is the keyword.
Lumen was such a smash hit she became a byword for Filipina housewives.
It also increased the popularity of Surf.
Yan si Lumen, wais

Isip pa ko . . .

tabachuchuy--Why the 'subtle gays'? For obvious reason of not being condemned by church for promoting fagotry. Remember, this is the Philippines and the gay issue is still somewhat taboo.

[watland]

On Laundry Soaps, Too:

Yes, I think Tide is doing the right move in exposing what Surf really is, a much inferior product in whitening clothes. It made strides with Surf's great pricing but in the end, it fools the people to make them believe it's as good as Tide for less the price.

The only way Surf was able to bring down their price is of course, to compromise on quality, which costs a lot.

It's a marketing success, but product per se, it's not a good product.

I just hope we reach a level like emerged markets in developed countries where the battlefield is indeed on quality of the product.
It just so happens that Pinoys are struggling to make both ends meet, so they really would lap up on a lower-priced brand. Without them knowing that they are using inferior brands. Can't blame them. Times are indeed getting harder. Bottomline is the daily money allowance that goes out from our pockets.

[abcxyz]

caramba - heres an ad campaign that changed the category in the same degree, very major way though in a different aspect.

the whisper sanitary pad ad campagin that launched the brand in the philippines. it changed sanitary pad ads forever, changed the way women assess their pads and spawned a whole new generation of product design for pads.

[CaRaMBa]

watland, so basically you're saying that Surf was really lying with all their claims? They claim to be as good as the leading detergent (I guess Tide), but it's much cheaper.

As for the chalk, did anyone really believe that? I'm just wondering. It died down right away, so I don't know how people reacted to it.

Surf also tried to get back at Tide with the (very short) campaign, saying something like "Hanap nang hanap ng mali, sila rin pala". They used a bar that looked like Tide - the end was chalk. I even say streamers along EDSA, at the MRT posts.

I'm not the market, but I really looked down on both brands when this happened. I hate advertising that shoots down the other brand, I go for advertising that really shows off the benefits one can get from the brand. Yun lang.

abcxyz, yeah! I kinda agree with you re: Whisper. I didn't like the product after I tried it, but the ones they have now are much better. But even if I didn't use it right away, I agree that they changed the way women thought.

[WhItEFox]

I don't think Surf was lying, is just that, their "ingredients" is not as potent as that of Tide. If they are indeed lying, people will stop using them after their trying the product. I dont know which one is better though, coz I dont do the laundry, and we use Ariel. (plugging) :D

Another ad campaign--beer.

Before, beer ads are limited to men for the "macho image" and women are mere decorations. But ever since the SMB series started, drinking beer became sort of recreational and it also showed women drinking, having fun while holding a bottle of beer in their hands like it's totally okay. Beer drinkers consist now of both genders and it gave freedom to women to drink beer without appearing cheap or slutty.

[bayanko]

hope they do more ads that help in nation building.

[Sara_Chase]

I like the new VISA commercial ala Crouching Tiger. When I first saw it, it makes me think what it was about. :D

BTW, the creative director of that superbly made commercial is a Filipino. *okay*

[abcxyz]

have you seent the SPEED detergent bad TV ad? its a fine example of a mindless, client's money being wasted ad. i cant figure out why a sexual inuendo at the end will make housewives buy the product. the sexual inuendo is disgusting and crass.

can't creative directors be creative?

[Leigh]

I saw the Speed commercial and you're right, it's not like the "quality commercials" we see now.

One of the best commercials i believe is the Joy Commercial (actually series). I believe after years of having Axion as the number 1 dishwashing paste, Joy has taken over and made Joy the diswashing liquid the number 1 choice for housewives.

[nikki_white]

Originally posted by Sara_Chase
I like the new VISA commercial ala Crouching Tiger. When I first saw it, it makes me think what it was about. :D

BTW, the creative director of that superbly made commercial is a Filipino. *okay*

that was so cool! but how did it promote visa? just wondering...

[CaRaMBa]

Yeah I think it's a cool commercial but I'm not sure how it helps Visa. A lot of people still don't know whose commercial it is. Some say it's a Citibank commercial, some say it's a Mastercard commercial. I think there's something wrong if people don't remember the brand/product.

[nikki_white]

like you guys said, the advertisers' ultimate goal is to sell the product. but if their ads are kinda far out, consumers will remember the people who starred in that ad, like zhang ziyi for instance, but not the product itself.

defeats the purpose.....

[abcxyz]

have not seen the visa tv ad. will come back here and post again after i see the ad.

the visa ad must be a lifestyle ad or an image ad. they try to define or connect to their target market be depicting their thoughts and feelings. and this is not really the trend in the philippines.

but if you can't remember the brand name, it does have some problem.

[hat_tr1ck]

Here's my two cents on the Visa commercial:

Yes, the product was subtly promoted. We actually only get to see the Visa logo for a few seconds as she tosses the waiter her credit card.

But think of it this way. The Hong Kong action type of movie is getting a tremendous boost nowadays, thanks to people like Jacky Chan, John Woo, Chow Yun Fat, Jet Li, etc.

By presenting a visually stimulating commercial while subtly promoting their product, Visa created a commercial that people would talk about. People would ask others if they saw this commercial and someone would answer na it's featuring this actress with this product and another one would say na it's for this different product and so on and so forth.

It doesn't matter how the product was promoted. What matter is that people talk about their commercial. Since questions would undoubtedly be unanswered, these people would want to see the commercial again just to see what the commercial is actually for. Add to that na people who'd just like to watch the commercial's action/kung-fu content or Zhang Ziyi for that matter.

And Sara_Chase, how'd you know the creative director's a Filipino? My hat's off to him. *okay*

[hat_tr1ck]

And since New Year's around the corner na, I'd like to add my most memorable New Year commercial of all time - The little boy who raises his hand with his amputated fingers saying na 'di na raw s'ya magpapaputok sa Bagong Taon.

Sick, sad yet effective. It proved effective to the kids in our neighborhood. Too bad some righteous moralist groups complained and had that ad pulled out.

[CaRaMBa]

I think all the ads about not using firecrackers are sick, sad and effective, ehehehe. Can't stand watching those ads talaga.

That's true, hat tr1ck. It's nice to come up with ads that people talk about. But it would be nice also if there was strong brand recall. Something like Coke with "Gosh" and McDo's "Karen vs. Gina" and even PLDT's "Billy and Grasya" (who are getting married soon, I think). Everyone talks about those commercials, and everyone knows whose commercials they are. :)

[abcxyz]

yes those anti-firecracker ads are really good. very effective. that is the point - for us to get so sick we wont do it. its the reality you face when you play with danger.

what about those anti-incest ads. that revolts me bec personally i think incest is one of the worst cimes a human can do to a shild. i just hope the fathers who do that get revolted too that they would stop.

[WhItEFox]

Originally posted by hat_tr1ck
Here's my two cents on the Visa commercial:

Yes, the product was subtly promoted. We actually only get to see the Visa logo for a few seconds as she tosses the waiter her credit card.

But think of it this way. The Hong Kong action type of movie is getting a tremendous boost nowadays, thanks to people like Jacky Chan, John Woo, Chow Yun Fat, Jet Li, etc.

By presenting a visually stimulating commercial while subtly promoting their product, Visa created a commercial that people would talk about. People would ask others if they saw this commercial and someone would answer na it's featuring this actress with this product and another one would say na it's for this different product and so on and so forth.

It doesn't matter how the product was promoted. What matter is that people talk about their commercial. Since questions would undoubtedly be unanswered, these people would want to see the commercial again just to see what the commercial is actually for. Add to that na people who'd just like to watch the commercial's action/kung-fu content or Zhang Ziyi for that matter.

And Sara_Chase, how'd you know the creative director's a Filipino? My hat's off to him. *okay*


One of the brains behind the ad is DAVID Guerrero, founding chair and executive creative director of advertising firm BBDO/Guerrero Ortega. Find out more about him and what he tells about the visa card commercial titled "Dining Out" in this Friday's Business Features section of PDI. (plugging) :D

[hat_tr1ck]

Thanks for the plug, WhItEFox. I'll be sure to watch out for that article. The ad industry is one that I'm really interested in kasi. :)

And abcxyz, another ad campaign that's really hard to forget is the one with the child being sold at P20 per kilo (I think). I mean, comparing a child to a whole chicken and a slab of liver and the child costs a whole lot cheaper than both?! That's really sad how much some people put a price on life. :(

And CaRaMBa, you only watch the foreign channels on cable 'no? :D Kasi Billy and Gracia are married na! The new loveteam nga is with Billy's mom and Gracia's dad since she caught the bridal bouquet and he caught her as she fell backwards. :lovealot: :lol:

[CaRaMBa]

Oh man, yeah, I like that per kilo thing with the kid.

Hat Trick, they just showed the PLDT commercial on TV - it's still the mom asking for Grasya when her dad answered the phone. I saw the teaser of the 'marriage' already, while watching S Files (O, hindi yan foreign channel ha!). But it was a teaser, something with "watch out for it".

abcxyz, interesting, incest ads. Haven't seen any ad though.

I really liked the old Nestle commercials, the ones that say "baka tularan ka ng bata", something like that. The new ones are not as nice, I dunno why.

[CaRaMBa]

I really don't like formula ads. Sometimes the ads are nice but because they're too 'formulaic', I tend not to like them. Some 'formulas' that I can think of.

Comparison of Brand X and Y - Can't they think of something new? I mean, can't they compare two brands in a new way? I dunno, I was hoping the ad agencies can be more creative when it comes to this.

Use of Soap - They compare two brands, and one soap lasts longer. Wala lang, it's so... old. Zest is kinda amusing.

Women in liquor commercials - I'm talking about sexy women showing some cleavage, having a seductive voice, etc. I liked how Red Horse used Nancy Castiliogne though.

Don't get me wrong, there are some nice ads out there that use formulas. But it's really nice to see ads that are "out of the box". Ads that are new. Refreshing talaga.

[abcxyz]

i think pldt's "billie and gracia" tv ads are on the verge of either entering the corny or loosing on delivering the business objective. the more versions they write, the less creative it has become.

[hat_tr1ck]

I agree, abcxyz. PLDT can only milk so much out of those Billy and Gracia commercials it's not interesting anymore. Personally, the highlights for me were the ones with Joey. :D

Anyway, examples of commercial series that lost steam are the Lumen's Surf and that "Nawawala si Jennifer" commercial whose brand I can't recall anymore. Was it Purefoods?

And I agree CaRaMBa, those "formula" commercials are so...so old formulas na, like 1950s or something. I keep thinking nga when is the Philippine advertising industry going to progress into actually comparing the products by not hiding them under some "mysterious" brand names. I mean, let's call a spade a spade, okay? Well, unless there's some unwritten rule in our ad industry that says na such things are forbidden that I don't know about...

[abcxyz]

hat_trick - unfortunately, exsiting phil adboard rules does not allow comparative advertising. comprative advertising is comparing one product's performance versus a competing brand, whose ACTUAL brand name IS CLEARLY IDENTIFIED and use of the actual pack.

[CaRaMBa]

Yeah, lotsa rules. That's one, you can't show your competitor. Also, there are rules when you *claim* to be something like Number 1 or whatever.

[thehitman]

I love the Budweiser commercials. So unique and so refreshing. Technically speaking, frogs are gross, and gators are scary, but the commercials are a refreshing break from the usual beer commercials that feature "the boys" drinking and maybe a heavy-chested girl popping out of nowhere for no apparent reason.

[referred]

ashcanning is illegal here, but one got away in the mid-90s. i find it reaaallly cool. it's a print ad.

no to drugs
no to dope
no to coke

a public service reminder of pepsi cola phils.

galing no. aray! however, i avoid all sodas when i can unless there's alcohol in them.

the best taglines for me are: "ibang may pinagsamahan"
"sarap ng buhay" i don't have to tell you the brands. you already know.

[guapa]

I like the VISA card commercial where a petite pretty chinese girl complained about her soup too salty and that started a riot in the restaurant and she was billed (the bill was about a meter long) for the 'extras' and she looked not worried about the 'extras' and tossed her VISA card to the waiter.. I just loved it!!

I also love the :'karen/gina' McDo commercial, "Billy & Gracia"; "Gosh" of Coke, hmmm... there are other few..

I hate the commercial with the lady coach with her honey assuring her that things will be alright and the lady coach was facing the male athletes and Mr. Jalandoni stripped off in front of her and I just cant understand what she's saying " Mr. Jalandoni... (fondling... fooling.... what?) so soon?" Can anyone out there tell me what she is really saying?

[CaRaMBa]

I think she said "fumbling". But I'm not sure too.

referred, yep, that ad got awards. :) Ehehehe aliw.

[hat_tr1ck]

Damn that Adboard rule! It's the new millenium, people! Grow up and stop being so conservative! :D

That's funny. I can't seem to recall that "No to Coke" ad. Hmmm... :hmm:

And as for that Secret commercial, I don't know but to me she said "Mr. Jalandoni, coming so soon?" :shrug:

[Spyfrat]

definitely bud's centerfold. there's this guy watching a tv tapos nabaling ang attention nya sa magazine but he accidentally spilled bud sa mag. since u cant resist the taste of a bud, sayang yung natapon so he lick the spill over sa mag which happen na may isang magandang poster nang babae (centerfold). while licking the spilled bud, dumating yung ife at mom in law nya. lol. they thought he's some kind of a sick pervert.

i like levis' blind man as well, whereas may isang chick nagbihis sa cr tapos may nakita syang nakashade na lalake sa tabi with baston, she thought bulag yun so she didnt mind changing her clothes. yun pala ang totoo bulag ay nasa loob nang cubicle and that guy na nak shade is the blind man's companion lol.

i forgot what brand pero may guy na pabalik balik sa isang colored xerox machine, nagmamasid sa mga kaopis mate nya if anyone is looking. suddenly he drop off his pants and expose his kulay red na short with matching small boxes (mga kano yata d mahihilig mag brief) . he sit on the machine then ni xerox nya yung red short nya. nag wigol wgol pa yung mama, kaya lang may nakakitang female na kasama nya, same thing with the bud ad, kala nung ale haha basta ganun. yung pala gaganitin nya yung xerox na pambalot nang christmas gift nya. loko talaga.

i hate this ad sa overpass namin **, it says "say no to drugs" but the ironic thing was it was being sponsored by tanduay and hope cigarette. langya oo, oki lang uminom at manabako wag lang mag drugs haha.

[WhItEFox]

hat_trick --you've read about BBDO's executive already? Today's Bus. Friday is about advertising.

Well, I rarely watch local tv now, am more into cable but I really like the Phillips Flat TV where the visual in the TV shows a trailer/big truck that looked like it will be running closer and closer to the screen and the dog which was watching it thought it will be run over by the trailer that it jolted from the table (where the gullible pup) was lying. The TV ad is so effective that even the dog will attest to that.


ANother one shows a psycho killer on a dark stormy night outside a window that looked like it's going to murder the unsuspecting maid inside the sala when suddenly the maid cuts the suspense by switching the t.v. off

Makes me want to buy that kind of t.v.
:D

[hat_tr1ck]

A billboard ad I liked was one that Levi's had in the US 4 or 5 years ago displayed in bus stops.

Real 501 jeans were displayed behind the glass sa billboard bus stops. And behind the jeans was hidden a sign inside an outline of the displayed pair of jeans that said "Levi's 501 jeans. So good people can hardly keep their hands off them"

Naturally, people broke the glass to steal the pants so the sign would then be visible for everyone to see. I heard nga na every pair displayed was stolen. And to think Levi's even went as far as replacing the stolen jeans with a new pair to be put on display again at the same stop, only to be stolen again.

That was one expensive and effective marketing gimmick. :)

And WhItEFox I haven't read the Inquirer yet since I just got home and went online kaagad. :) I'll read it when I wake up after lunch na. :lol:

And as for that Philips TV ad, the one with the truck headed for the house was okay. But I preferred the one with the guy eating dinner with his back to the TV that had the psycho killer. The maid was in the one with the truck. :)

[river's girl]

I **:

1) BILLBOARD: STORCK"S billboard along c-5 (always have a bad morning when i see carlos agassi's face, thank God just this morning i discovered they changed the billboard to an even better product shot)

2) TV: do you guys stil remember Mang Tomas? i feel like throwin' up when they say..."palaman sa tinapay" but i really dont know if there are people who's using the product as palaman. i think mali lang yung positioning ng brand as an all around sarsa, coz sarsa in the first place is an additional flavor you put on main viand...the product is good for lechon kawali etc...but PLEASE 'wag nang gawan ng iba pang use!

I LIKE:

1) Mastercard's (tv).....there are things that money can't buy but for everthing else,there's mastercard...VERY TRUE!
and other succesful series....RTO's "JOEY", COKE's "JASPER", PLDT's "HELLO BILLIE"

[CaRaMBa]

Ahahahahahahaha river's girl I see that Storck ad almost everyday too! Carlos Agassi looks so bad there!

[tabachuchuy]

I noticed that David Guerrero guy & company when I watched the (ano ba yon uli?) Ad Congress on tv. Kasi, pabalik-balik sila sa stage due to numerous awards. If he created the Visa ad, magaling nga pala talaga. :D

About Mr. Jalandoni, i agree with
CaRaMBa , "fumbling".:D

[WhItEFox]

And WhItEFox I haven't read the Inquirer yet since I just got home and went online kaagad. :) I'll read it when I wake up after lunch na. :lol:

And as for that Philips TV ad, the one with the truck headed for the house was okay. But I preferred the one with the guy eating dinner with his back to the TV that had the psycho killer. The maid was in the one with the truck. :)

The ads got jumbled in my head. :D

[CaRaMBa]

I kinda liked the Rejoice commercials with Paolo Bediones. Especially when he's adlib (?) in the end.

I really, really hope that the wedding ad of PLDT will be the last Billy-Grasya ad. Please, please, don't overdo it. Baka naman mamaya may baby na sila tapos binyagan tapos kung ano-ano pa. Wag na, tama na, okay na yung series. Wag nang sirain. :)

[hat_tr1ck]

I hate the Oishi and Kirei billboard on Edsa sa Guadalupe with Onemig Bondoc. For an actor, he should've thought about it first before getting his hair chopped off to get that skinhead look. Please, it just doesn't suit him.

But you know what? I have a Love/Hate relationship with the G. Cosmos billboards with Genta Ogami's face on it, especially if you examine the suit and shirt combination he wore. :glee: There's also a billboard in Quiapo na naka-samurai outfit naman s'ya. :glee: It's like they're promoting the man, not their products. :glee:

[CaRaMBa]

I think it's one to generate interest. Everyone wonders about it and talks about it.

[zimdude]

Billy's wedding even got featured in the INQUIRER Sunday Lifestyle weddings section!

[abcxyz]

they, meaning the agency and client, have fallen in love with the campaign. theyre even creating interest through newspaper articles (of course thats ad agency created!) just wonder how much interest consumers still have on it. or are they getting incrfemental business out of it?

as in most of life, in ads, its hard to know when to stop...

[abcxyz]

XMAS ADS - have you noticed? not too many christmas ads this year and its nearing christmas already.

the lack of christmas ads indicates tight spending by brands - reathe spend money on brandsell or not spend at all. too bad for the ad industry.

[CaRaMBa]

I think the lack of Christmas ads is really due to the bad economy.

To the creators of the Billy PLDT series, please STOP na! Para sa inyo rin yun! The wedding is a nice ending! Come to think of it, the "Suportahan Taka" commercial is also nice, why not make that into a series? (Pwede mga 3-4 commercials lang? :teehee: )

[CaRaMBa]

Can we also talk about the jingles in the TV ads? I don't think a "jingle" thread will generate a lot of replies here eh.

Anyway, I really like the Cali jingle - "Pag ordinaryong day to day..." Hmmmmm Leigh said one of her friends made the jingle. But someone mentioned to me that Juan Miguel Salvador was the one who made it? And that it won some awards?

I know friends who actually bought Cali after thinking about the song. And they also took a bath in the rain. :teehee:

The new Cali jingle is also good, but not as good as the old one.

[WhItEFox]

I really like the Ayala malls jingle which was aired years ago when GLorietta malls are just starting its entry in the mall scene. I like it coz it's tongue-twisting, with the lines that i remembered A dish a dash, a circle of glow . . . and ends with there's a joy in your heart!! , it's really fast-paced, i run out of breath when I'm trying to catch up with it.

And also the eye-candy 202 Del Monte Commercial jingle. :)

[abcxyz]

too bad they dont use enough jingles in tv ads.

these **** and asses in tv ads - do they really work? with so much **** and asses on local sitcoms and lunch time shows - will they get noticed at all? enough already!

[Leigh]

I mentioned the San Miguel Jingles before - Traffic, Sabado Nights, Sheboom! and Affordaboys...

Recently, the Nokia songs are very catchy and people actually refer to the song as "the song in the Nokia Commercial".

Same goes with the Nescafe jingles - Open up, Open up and the Sumasarap ang gising jingle.

Close-up has always had nice jingles like "Just a Smile Away...", "Closer i Get".

I don't like the Whisper jingle...tsk tsk tsk...." it's a girl thing...it's a fun, fun feeling" i guess, the jingle makers aren't girls. They might have meant something like if you use Whisper, it's going to be a fun feeling but...no. :)

I agree that we need more jingles now...the best jingle now for me is the Sumasarap ang Gising of Nescafe.

[Art Vandelay]

Originally posted by abcxyz
these **** and asses in tv ads - do they really work? with so much **** and asses on local sitcoms and lunch time shows - will they get noticed at all? enough already!

They do, I still stop channel surfing whenever I see that Hugo Boss commercial... ;)

[hat_tr1ck]

Seiko, Seiko wallet
Ang wallet na maswerte
Tatak nito ay genuine
International pa ang mga design
Ang wallet na maswerte
Seiko, Seiko wallet
Seiko, Seiko wallet

:lol: :bounce: :glee:

[spaghetti]

i like the jingle of NIPS Candies...

something like... "want to see happens in a bag of Nips? What goes on before they touch your lips..they make a rainbow, Chocolate Nips, a choco rainbow....."

[yellowbumblebee]

Greatest pa rin San Miguel Commercials.

Hatest - The new bar soap's commercial. ( Speed?)

Not so great commercials - the commercial of Janice De Belen saying something about her former husband.

- the new Billy commercials...used to be so nice but...they should stop. I have a feeling they might make a story about the mother of Billy or the bestfriend of Billy. Stop at the wedding!

[abcxyz]

for me the low point in that billy-gracia pldt ad was the version where they were insinuating about the "kidnapping and other bad things" rumor on gracia. capitalizing on the rumor was very distasteful.

when i saw that ad, i felt they were going downhill very fast.

[tofi]

i think very notable commercials in our younger days were:

NAWAWALA si Jennifer (can't remember the product) and NAWAWALA si Bulak (from Tide)

[zimdude]

About the print ads on Globe cellphone reloading via BPI...
who are those characters?
inspired by Gorillaz??
:glee:

[abcxyz]

those globe print ads are probably targeting the young among whom i suppose in this country has the highest cell phone ownership. trying to be cool, i suppose.

talking of cell phone service print ads - over-kill na hind ba?! too many in one issue, almost back to back AND they seem to all say the same things. duplication na ata!

[hat_tr1ck]

Originally posted by zimdude
About the print ads on Globe cellphone reloading via BPI...
who are those characters?
inspired by Gorillaz??
:glee:

I think so. The same thing crossed my mind when I first saw the ad.

[hat_tr1ck]

Originally posted by abcxyz
talking of cell phone service print ads - over-kill na hind ba?! too many in one issue, almost back to back AND they seem to all say the same things. duplication na ata!

I agree, abcxyz. I think there're just too many print ads being put out by cellphone service providers nowadays, particularly Smart. I think I saw around 5 full-page print ads in PDI one time for Smart alone, would you believe? One of them was even a centerspread ad. Now that's aggresive marketing.

Did you notice also that Globe, with the help of BPI, has now put out a Globe-BPI Express Cash card to counter Smart's Money Card?

[Jacob]

Originally posted by CaRaMBa

Anyway, I really like the Cali jingle - "Pag ordinaryong day to day..." Hmmmmm Leigh said one of her friends made the jingle. But someone mentioned to me that Juan Miguel Salvador was the one who made it? And that it won some awards?


That jingle was done by HIT Productions, specifically, Brian Cua. It won a trophy in the 1999 ARAW Awards

[Jacob]

Originally posted by CaRaMBa
I think the lack of Christmas ads is really due to the bad economy.

To the creators of the Billy PLDT series, please STOP na!

I think the Wedding is the end of it.

[Jacob]

Originally posted by CaRaMBa
Yeah, lotsa rules. That's one, you can't show your competitor. Also, there are rules when you *claim* to be something like Number 1 or whatever.

Another rule is you can only use the word NEW for six months from the launch of the product.

[zimdude]

Now BPI has its own ad for the Globe-BPI prepaid reloading service, but it's way more conventional than Globe, featuring a pair of M2M looking girls. :D

[abcxyz]

bakit ganoon???? did you notice - no public service tv ads yet on anti-firecrackers/safety???

the ad industry mut be feeling tired and/or really hurting business wise. these ads are normally done by ad agencies to showcase their creativity and hopefully win awards. the ad agencies, tv networks and production houses produce and air the ads pro-bono.

not in a pro-bono mood, i guess.

[lupuS]

I can understand if ad agencies are hesitant to spend money to produce new ads. What is so bad about re-airing old ones? The message is certainly still relevant. Have the TV stations solld all their advertising time?

[abcxyz]

yes i agree lupus, they should re-air the old versions. they are as good as any.

ad spending is down at least 30% versus last year. so that means the tv stations are not fully booked. they can certainly have airtime for these ads.

[glenchuy]

most hated ad!

(most na hated pa!)

actor: tama na muna ang sayawan...
actor: have you heard about gro- ....?
actor: pero sa sayawan,...

i most definitely abhor this ad.

whenever the ad is aired and the question

"have you heard about grow- ...?" is asked by actor

i have the urge to say

"yes, yes, i have heard about it, palagi nga!":mad:

[abcxyz]

saw a dont-fire-your-gun print ad at the inquirer today made by publicis-ama ---- parang naubusan ng craetivity.

[Leigh]

In line with the observation of abcxyz regarding the anti-firecrackers. I saw the Ivan Di-Maingat commercial...compared to the old commercials, it's not that good, even the counting fingers of ABC-5.

Another thing, it seems that only a few commercials were made by the TV stations for Christmas, i remember before in GMA - 7 they had this guy who gave gifts, same guy who would sing Christmas songs and more.

The only Christmas Commercial of a station i kept on seeing was the lone Christmas lights on Buildings commercial of ABS-CBN.

Another jingle that is very catchy is the Chowking Jingle :)
"Dito Kumakain ang masarap kumain"

What can you say about the old Edsa II commercials?
( the commercials with the faces of the Pro-Erap senators)?

[abcxyz]

the edsa 2 ads - thought they were ok. but what gets you with those ads is the courage of putting out one. must be the first time an ad agency had the courage to do ads that were specifically against a specific political party / person. yolly ong's ad agency!

[abcxyz]

we will see if the ad industry is ready to get back to the swing of things. i hope we would see new ad launches in feb-mar.

[watland]

Philippine advertising is like state of the movies in the country. The intention is always good, but the craftsmanship sometimes is neglected. Like a focused theme and script, movies tend to deal with a lot of things that stray away from the main theme. Or worse, they put in a lot in the "pot" but it doesn't necessarily enhance the "meal."

A well-conceptualized ad is the same too. The big idea seems strong. But somehow along the way, the ingredients and the way they are mixed fall apart. Either it lacks simplicity, or the story is made more complicated... or the technical aspects have been either neglected or overdone. Like use of musical scoring... in movies, when it's suspense, predictably, the music becomes eerie or becomes loud, heart-pumping beat. Or, color grading is experimented on, like using dominant blue for no reason at all to enhance the theme or concept.

Or, like films, everything doesn't have to be said (audio or dialogue) to be understood. The visual can sometimes work on its own, with stronger impact. Some things are better done than said.

It's a pity that most of our film projects are well-intended, but Iran for example has gone far, with its simplicity and very universal human emotions and storyline. And they stick to the theme and directed it very well.

So with our ads, Thailand has gone way ahead with simple ads, that doesn't have to be glossy, or big-budgeted, but their simplicity and very humanly insightful ideas, with distinct local flavor that has universal human feel... has placed the country in the world awards.

Craftsmanship is always the second hardest part, and it has to be carefully handled. Looking for the big idea is just half of the job.

Manila is definitely on its way... because it has proven to be a den of "conceptualizers." Now we all have to work on the smaller details... to make the big idea bigger, without resorting to grandness, gimmickry, or losing the simplicity of a strong idea.

Less is more.

Yes, we all can do it.

[bruno]

there are a lot of things that are true in your discourse,watland, but unlike the movies, advertising, i think, has another all knowing, powerfull hands that sometimes spoil the brew....the client. Since it's their money, a lot of them are very hands on even in the craftmanship that you are talking about. Which is why a lot of ads look alike.....if their competitors are doing it, gusto nila ganoon rin.....

[bruno]

there are a lot of things that are true in your discourse,watland, but unlike the movies, advertising, i think, has another all knowing, powerfull hands that sometimes spoil the brew....the client. Since it's their money, a lot of them are very hands on even in the craftmanship that you are talking about. Which is why a lot of ads look alike.....if their competitors are doing it, gusto nila ganoon rin.....

[watland]

Originally posted by bruno
there are a lot of things that are true in your discourse,watland, but unlike the movies, advertising, i think, has another all knowing, powerfull hands that sometimes spoil the brew....the client. Since it's their money, a lot of them are very hands on even in the craftmanship that you are talking about. Which is why a lot of ads look alike.....if their competitors are doing it, gusto nila ganoon rin.....

You're 100% right there. That's why I salute those people who keep the flame burning in spite of some clients who feel like they are creative instead of maximizing their Agency's knowledge of the medium and its craft. Like who would think Bengay "Japanese" which got Platinum in the recent AdCongress can come out the way it did, if Client resorted to the usual medical efficacy and indication story? Or McDonald's "Karen-Gina" TV ad would show "heart" instead of a parade of yummy burgers?

Sometimes clients forget that they are advertising in an entertainment medium such as TV, so the ad itself should be involving too and not treat the viewers as people looking at a brochure or product catalog.

[abcxyz]

just to add - in many ways the ad industry is doing better the movie industry. the ad industry has won some international awards while the movie industry has not for a very very long time.

yes there are clients - but that is a permanent component of the equation. ad practitioners just need to learn to deal with them better. dealing with them better means - being strategic, always prepared, highly PERSUASIVE, even cunning, and NEVER going for the easy way out, they need to be always push the limits to the edge, persistent and consumer-orientated.

very few ad practitioners are like that. many ad presentations are poorly prepared and more often than not - RUSHED.

i believe very few clients will turn down a better idea.

the ad industry tends to go to too much of an extreme - presenting ideas that are either lousy or highly creative to the point of creativity for the sake of creativity (to win awards) with the business objectives all forgotten.

lets be honest now - MOST of the ads (specially print ads) that won in the most recent ad congress awards were one-shot deals. the agency simply convinced the unsuspecting (small) client to put out an ad not to truly help the business of the client but just to allow the ad agency to print/broadcast something that can win awards. often, the ad agencies do the work pro-bono. and many pay for the ads themselves, not the client.

[bruno]

I really like the mcdonalds karen ad. But I read in the inquirer that it's made by an american director and an american ad agency. Is that true?

And the Bengay ad, I only caught it the end of it once, it looks really funny.

[abcxyz]

leo burnett ang mcdo di ba? though they have an expat (caucasian) CD, dont think he wrote it. too pinoy.

[watland]

Bruno, film industry is like ad industry too. The client is the Producer who spoils the brew to make sure the film makes money. That's why you see contrived happy endings even in a film that has the character embroiled in the most unthinkable problems mankind can be in, yet end up with the problem resolved. Take 'THE SCORE' for instance, suddenly in the ending, there was a disclaimer saying the crooks ended up in jail or something to that effect. But obviously, the film didn't have that disclaimer. Only in Manila.

Abcyxyz, wow, that's so hard to spell. The simplicity of an idea sells. And there's only one message that can stick into a viewer's mind, and usually it's the one they can humanly relate to.

Insights so human prove that the Agency doesn't just come up with TV ads to win awards... (there are some who may be guilty of this)... but the arena has gone beyond just product talk... EMOTIONS, HOT BUTTONS, something the consumer can relate to... it always works.

And agencies come up with an insight relevant to the product...
it's not just about "let me think of a wonderful story for an ad..."

Well, we're talking about a few, albeit, rare "sparks" in TV advertising, and they've proven to be effective without necessarily just saying what the product can give, but what the product makes you feel.

And we should continue bearing that torch, client-wise, agency-wise. We're living in a more complicated world where even emotions and psyches are not as easy as before... we still have to strike a chord that the viewers can notice, and relate to.

That's how a product can succeed, communication wise, in a medium that is television. As with print ads, it depends on the target market. We can provoke, play with the reader's mind, and it's basic that the ad should come out of the page, and catch your attention.

That doesn't mean though that the objective is just to win an award.

[watland]

McDo was conceived and written by a 100% true-blue Filipina. As for BenGay, it was conceived and written by an Ilonggo who resides in Makati.

[bruno]

I think the disclaimer in The Score was not the producer's choice. Blame it on the MTCRB!

[abcxyz]

is the bee-happy ads a new jollibee ad campaign?

saw the print ad - thought i was interesting. expected a great campaign idea.

heard the radio jingle commercial - was utterly disappointed. bad jingle, not memorable at all. not uplifting as you would expect from "bee-happy" idea.

question - "bee-happy" idea a good idea at this time, given whats happening to the country and the current psyche of the filipino?

have not seen the tv ad. (i dont watch much local tv, mostly cable). ill try to see the tv ad sometime - reactions on the tv ads?

[Leigh]

abcxyz - i just want to say that am very impressed with Jollibee, they have been very consistent with their ads. Yesterday, they came out with the print ads - the one with an extra sheet with half of Jollibee's face.

They came out with the TV commercials - where they have hand gestures for "bee happy". i have yet to see the whole commercial but hmm...

i haven't heard the radio jingle yet.

saw the billboard along Makati- Mandaluyong Bridge, with the kids and chicken joy.

i was actually given the impression that the edsa 2 ads won awards?

bruno - Is it an R18 movie or PG13? When it's an R18 movie, they don't cut scenes anymore. As far as i know, if the local group would like to push for PG13 they usually cut certain scenes but I am really surprised that MTRCB is into cutting now.

[abcxyz]

like ive said - have not seen the tv. print is ok. but radio was bad.

business-wise, jollibee is not doing as expected now. mcdo doing much better.

[KuyaDanny]

There is an interesting article in today's issue of The Asian Wall Street Journal about antiadvertising. The term refers to the advertising practice of self-deprecating humor, depicted by ads which poke fun at the advertiser, the product, the ad agency, or the practice of advertising itself.

The most recent example is a campaign for Nextel Communications which was supposed to air this past weekend on NFL games broadcast by CBS. In the commercial, the actor Dennis Franz (the grumpy Andy Sipowicz on NYPD Blue) is seen arguing on the phone with his agent about his refusal to appear in a foot powder ad. "I don't do commercials," Franz hollers into his Nextel, "They're dishonest. They lie. I'm supposed to peddle some product I don't even use? Forget about it. I'm not going to do it." There is no voice over or tagline. Viewers realize this is a Nextel ad only because a Nextel ad is playing on the TV in the background.

Other recent examples include a campaign by the insurance broker Marsh & McLennan, which featured an ad executive pleading with the viewer to write Marsh & McLennan to praise the quality of their advertising. Otherwise, he says, he will be fired. The voice over announces "Marsh & McLennan. Imagine where we would be if if we had a decent ad agency." The print counterpart said "We're a Fortune 200 company. We're 130 years old. We do business in over 100 countries. Yet hardly anyone's heard of us. Maybe we should fire our advertising agency."

In the 2000 Super Bowl, the online broker E*Trade aired a commercial showing a chimpanzee dancing in a garage to the music of "La Cucaracha." The message: "Well, we just wasted two million bucks. What are you doing with your money?"

I wonder if these tricks are going to work here.

[yellowbumblebee]

I beg to disagree - Jollibee is doing better than expected and it's not McDo. Chickenjoy palang. Maybe for commercials yes but not business.

[abcxyz]

have seen business numbers and consumer research....

[Maven]

although these ads have more to do with awareness than sales, i still think they're worth recognizing. the first time i saw the ads, i was really impressed (but not blown away ü), especially with the Ssshh... and Game Over ads.

i also liked the kita kits sa mcdo days, when they put up black and white photos all over mcdo establishments. the photos were very well-taken.

what do you think of those? :)

[abcxyz]

im not a great fan of the nokia phonethics tv ads. they are good but like you, was not blown away by it. which leads me to wonder - why did it win one of the top awards at the recent ad congress??!!!

thought the kita-kits mcdo ads were great and the photos. they were trying very hard to look more "masa" and i think to some degree they were succesful!

[watland]

The Kita-Kits McDo ads were not trying to be masa at all.
It was reality TV, to some extent because the shoot wasn't planned. The instruction was simply to capture bonding moments at McDo. The talents were not chosen, but simply shot candidly inside different McDo outlets. Then when their footage was included, they were notified to avoid legal problems.

The posters were not shot by usual advertising photographers, but respected photojournalists who has an eye for "moments" when they see one.

So the objective was to shoot McDo moments as is, nothing scripted, nothing directed... now if it feels "masa", maybe because actually, McDo has become a part of everyday lives.

[CaRaMBa]

I must admit that I haven't seen the numbers, but I've heard that Jollibee is doing much better than McDo.

Anyway, I heard the "Bee happy" radio ad, and I thought it was bad. Saw a print ad though, and it was very interesting!

Yahoo! No more curly-haired-Carlos-Agassi-with-thick-make-up Storck billboard along C5!!!

[abcxyz]

yes jollibee is doing better than mcdo - for sheer number of outlets.

but jollibee is doing not as expected in 2001 and was slightly lower than previous year. while mcdo did much better than previous year.

finally saw the new jollibee tv ad - it ok, but nothing great. thought they had very good insight, good pneumonic device (hand motion of bee happy) but execution and copy was not so great. parang the director of the ad failed to deliver. over-all not too memorable.

will be a success when the hand motion bee-happy device catches on. we'll see.....

(they do lots of research in jollibee, so am sure this went well in research....)

[hat_tr1ck]

Originally posted by abcxyz
yes jollibee is doing better than mcdo - for sheer number of outlets.

but jollibee is doing not as expected in 2001 and was slightly lower than previous year. while mcdo did much better than previous year.



I have to disagree with you on this. I have Jollibee's Q3 Report and they're on-target with their goals as they sustained their 20% growth for the first nine months of 2001.

[CaRaMBa]

Saw the two Bee happy billboards along C5. I was disappointed.

Billboard 1
4 happy kids on the left, one giant fried chicken on the right
"Bee happy" on top, middle.

Billboard 2
3 happy teenagers/barkada on the right, one jabongous burger on the left.

I think that they should have just focused on the happy people. They could be holding food or something, but they shouldn't have included those giant burger and fried chicken. Just my opinion.

[abcxyz]

viva bottled water "truth or consequence" - is this a new tv ad?

thought that ad was pretty good - made a lot of sense without being too technical and not at all medical (which is a turn off). communicated the reason for its "purity" well without being boring. choice of the truth or consequence game as a device was well thought of - able to make the idea come alive in an easy to understand manner. choice of talents were good, director did justice to the storyboard. very clean and wholesome appeal which is right for the product. and the handling of the ending, the consequence, i thought was a near stroke of genius. well thought out tv ad. agency/cd who did this ad is a (very good) thinking creative/ad agency. craftsman ang guman ng ad. id say - 4 out of 5 stars.

contrast that to the old wilkins bottled water ad campaign which went for the scare tactics. ang layo hindi ba?! 1 out 5 stars!

[hat_tr1ck]

Hmm, I don't remember the Wilkins ad but I still like Absolute's ad more than Viva's.

[abcxyz]

wilkins used to havea print af that warned about the presence of bacteria in water and a tv ad that featured a person in a lab gown.

although the point of safety is key in bottled water, parang sobrang turn off lang if a bottled water prpoduct talked about bacteria or even the absence of it. i think its better to talk about what it is and how its done but never what you took out. makes you wonder if some was still left in the water???!!!

[RöttenMind]

i just hate the screaming G. Cosmos billboards!

[abcxyz]

the days are numbered on the g cosmos billboards. pyramid scam, wanted in japan, unitrust bank run.... and heaven knows what else.

[KuyaDanny]

Old Spice High Endurance Anti-Perspirant

I just noticed their billboard tonight. While travelling EDSA southbound, there is a cluster of billboards in front of the seminary right after crossing the Guadalupe bridge. The Old Spice billboard depicts a male human torso dressed in a t-shirt. Around the armpit area there is a big hole in the billboard. It's not a picture of a hole. The billboard material is intentionally ripped out.

Below the hole in large type is the word "PUTOK?"

The copy below then says "Take the High Endurance Challenge", followed by some unintelligible phone numbers.

I thought this was a good concept, but the billboard is simply too small. I had trouble reading the text and couldn't even recognize the product photo until I stared at it. Too bad. It isn't everyday you see a billboard with a big hole in it, which was actually part of the message.

[ferrisb]

Originally posted by KuyaDanny
Old Spice High Endurance Anti-Perspirant

I just noticed their billboard tonight. While travelling EDSA southbound, there is a cluster of billboards in front of the seminary right after crossing the Guadalupe bridge. The Old Spice billboard depicts a male human torso dressed in a t-shirt. Around the armpit area there is a big hole in the billboard. It's not a picture of a hole. The billboard material is intentionally ripped out.

Below the hole in large type is the word "PUTOK?"

The copy below then says "Take the High Endurance Challenge", followed by some unintelligible phone numbers.

I thought this was a good concept, but the billboard is simply too small. I had trouble reading the text and couldn't even recognize the product photo until I stared at it. Too bad. It isn't everyday you see a billboard with a big hole in it, which was actually part of the message.

kind of reminds me of a kitkat billboard that was intentionally left unfinished (sa Katipunan ata to). the slogan read 'have a break, have a kitkat" i think the billboard also had an unmanned 'worker platform' as if to show that the worker actually did have a break...

[Leigh]

My thoughts on Jollibee - they have always pushed the family in their commercials and recently they are doing the help a friend, do a good deed campaign.

The jingle is not that good but catchy...recently i have been hearing officemates singing "JolliBEE Happy" :)

McDonalds - the black and white pictures, that's also what i heard that they were trying to do "mc do situations", they looked really nice but i would have really liked it better if they had special colored McDo logos in the photographs example, everything is black and white then the McDo logo as yellow. :) it would be better but that would have been overkill with since they are placed in the McDo restaurants.

[pigarotti]

does anyone have a copy of the smb poster/picture with efren bata reyes (& co.) in them? :D

[abcxyz]

KuyaDanny & ferrisb theres also a billboard for a regional newspaper near NAIA (?), that sais something like "no middle ground" but am not sure though...this billboard won an award during the last congress. anyone can help me remember what this is?

jollibee's new ad campaign looks like no buzz among consumers on this new campaign.

further - the way they featured aga here might mean they are ready to drop aga. bakit kaya?

it seems to me they are moving closer to the mcdo ad campaign on pinoy values. iyon kasing karen ad of mcdo was a huge success it looks like. kaya nga lang --- copycats hardly succeed.

[hat_tr1ck]

Originally posted by abcxyz
jollibee's new ad campaign looks like no buzz among consumers on this new campaign.

further - the way they featured aga here might mean they are ready to drop aga. bakit kaya?

it seems to me they are moving closer to the mcdo ad campaign on pinoy values. iyon kasing karen ad of mcdo was a huge success it looks like. kaya nga lang --- copycats hardly succeed.

Yup. I don't see anyone doing the "Bee Happy" sign language anywhere. That's an ad that'll soon be forgotten.

http://www.freakygamers.com/smilies/s2/contrib/xerx/smileydavid.gif

[abcxyz]

too bad, jollibee used to come out with great ads.

[hat_tr1ck]

It also seems that Jollibee just can't stop putting Aga Muhlach in their ads. Since Aga is an advocate of sorts for the hearing-impaired, Jollibee decided to play on that aspect by, again, including Aga and his cause - much like they always do come Christmas time with his MaAGA ang Pasko sa Jollibee used-toys campaign.

I think the word in advertising nowadays is simplicity. Jollibee, it seems, is still going for the opposite.

http://www.freakygamers.com/smilies/s2/contrib/xerx/smileydavid.gif

[abcxyz]

snack foods/chips advertising - is there no other ad idea that the industry can think of other than dancing and singing ads?

coug/cold medicine tv ads - the recent ads have improved significantly in creativity.

[hat_tr1ck]

Originally posted by abcxyz
snack foods/chips advertising - is there no other ad idea that the industry can think of other than dancing and singing ads?

The Granny Goose in an art gallery was a very refreshing change. I think Chippy's stuck with the formula you mentioned.

http://www.freakygamers.com/smilies/s2/contrib/xerx/smileydavid.gif

[abcxyz]

have not seen granny goose tv ad yet. am glad theres a change!

new jollibee tv ad saw the second version. just slightly better than the intro ad. more of aga this time. so maybe its a slow burn ad campagin. kung slow burn - sayang ang ad $!

just occured to me now where "bee happy" comes from. its a synonym of "jollibee" in reverse.

as in "bee - joli" = "bee - happy" .

iyon kaya ang naiisip ng creative director or im just daydreaming???

[hat_tr1ck]

Originally posted by abcxyz
new jollibee tv ad saw the second version. just slightly better than the intro ad. more of aga this time. so maybe its a slow burn ad campagin. kung slow burn - sayang ang ad $!

just occured to me now where "bee happy" comes from. its a synonym of "jollibee" in reverse.

as in "bee - joli" = "bee - happy" .

iyon kaya ang naiisip ng creative director or im just daydreaming???

:lol: When I first saw the ad, I couldn't figure out what was the connection between Jollibee and the bee happy phrase. It only clicked lang the next day.

You're forgiven my friend. :lol:

http://www.freakygamers.com/smilies/s2/contrib/xerx/smileydavid.gif

[abcxyz]

sayang! baka dapat iyon na lang iyong campaign idea - thinking of synonyms of reveresed words, something people do in jollibee to have fun. then ends with bee-happy!

they could have started a new fad.

remember the coke tv ad that did reversed the letters? that was pretty cool....

calling the ad agency....(mccann ba iyan?)

[nada]

[QUOTE]Originally posted by abcxyz
snack foods/chips advertising - is there no other ad idea that the industry can think of other than dancing and singing ads?

some reasons why this type of TVCs are still being produced:

1. the clients insist on doing it. for them, if it has clicked with the market before, why not do it again? talk about formulas.

2. budget considerations. song-and-dance concepts (without a celebrity endorser and great production values) are definitely cheaper to produce.

3. recall. again, for some clients, continuous branding can only be done if you put this in the lyrics of a catchy jingle.

4. positioning. usually, chips and snack foods are positioned as *fun* products, thus the concept.


in the final analysis, it's the sales that count. to hell with a sleazy ad, as long as the product sells. anybody can yak for all they care.

[CaRaMBa]

KD, I like that ad too but yeah, there's a problem with the text. Should have been bigger.

As for the formulas for ads, the clients usually insist on this. Since they've worked before, why change the formula? For them, formulas should only be changed if it's not working. These clients are the old-fashioned ones, they don't like risks, and they don't want to experiment. Really frustrating for agencies at times 'cause of the lack of creativity.

I actually didn't like the Granny Goose commercial. I found it sick. Well, that's just me. I know some people who like it. Whatever it is, there's still recall, and somehow people talk about it.

[biway]

alam ninyo yung COSMOS na ad???? :eh:
yung malaking hapon na makapal ang make-up!!! :throwup: :vomit: :bigvomit: :revomit:

yung kunwaring mamimigay ng pera sa mga Pinoy...

yuck!!!!

cyet, na malagket!

[CaRaMBa]

Watch out for a new Citibank look (new logo kaya?). Just saw the teaser print ad today.

[hat_tr1ck]

I saw a Close-Up commercial kanina. I don't know if it's new but I found it funny. It's the one where this guy's got something between his teeth and he's cleaning it with his tongue while walking down the sidewalk and gets slapped by a girl.

I saw the Citibank teaser ad too. Maybe they ARE going to unveil a new logo. God knows their present logo's been around since forever. :lol:

http://www.freakygamers.com/smilies/s2/contrib/xerx/smileydavid.gif

[hat_tr1ck]

Spoiler Alert!

The new Citibank logo...

http://royal.reliaserve.com/nycballet2/images/citi.gif

[abcxyz]

Originally posted by hat_tr1ck
Spoiler Alert!

The new Citibank logo...

http://royal.reliaserve.com/nycballet2/images/citi.gif looks like a logo for housing developer. but i guess thats somewhat the intent - communicate "city" . "local", "neighbor"

nawalan ba ng pagka "big" "solid", "reputable"?

[abcxyz]

Originally posted by nada
[QUOTE]Originally posted by abcxyz
snack foods/chips advertising - is there no other ad idea that the industry can think of other than dancing and singing ads?

some reasons why this type of TVCs are still being produced:

1. the clients insist on doing it. for them, if it has clicked with the market before, why not do it again? talk about formulas.

2. budget considerations. song-and-dance concepts (without a celebrity endorser and great production values) are definitely cheaper to produce.

3. recall. again, for some clients, continuous branding can only be done if you put this in the lyrics of a catchy jingle.

4. positioning. usually, chips and snack foods are positioned as *fun* products, thus the concept.


in the final analysis, it's the sales that count. to hell with a sleazy ad, as long as the product sells. anybody can yak for all they care. i understand and sympathize with ad agency people dealing with clients who likes formulas and wont budge. i also agree that more than anything business dictates the ads you run.

sa akin lang....

> hoping that ad people keep on trying hard to propose better and new concept ads. more often, ad people are complacent and goes for the easy way out

> hope the ad industry sharpens its selling skills. not much has been done on training here

> the ad industry educate their clients. thinks like "high recall" is no longer the true and only measure of a business building ad

[hat_tr1ck]

Originally posted by abcxyz
looks like a logo for housing developer. but i guess thats somewhat the intent - communicate "city" . "local", "neighbor"

nawalan ba ng pagka "big" "solid", "reputable"?

I just noticed this today but they've been using the new logo with the Citibank Clear Mastercard since they launched it. Citibank unveiled the new logo right under our nose.

I think they wanted to project a new image with the logo. The old one's pretty dated already, with its sharp edges and the pointed star. The new one's more fluid and looks more customer-friendly, as opposed to the old one's very corporate look.

http://www.freakygamers.com/smilies/s2/contrib/xerx/smileydavid.gif

[KuyaDanny]

Originally posted by CaRaMBa
KD, I like that ad too but yeah, there's a problem with the text. Should have been bigger.


I thought about the PUTOK billboard again and I think there is another problem besides the text being too small. I think there are also too many words. Even with a typeface large enough, I doubt if people can read all of the message when zipping along EDSA at 40 kph.

Another example of an unreadable message on a billboard is the one for Olay moisturizing products at the foot (Mandaluyong side) of the Makati-Mandaluyong bridge. This one shows an attractive girl with nice skin, and the message is written in black text running across her knees. I pass this billboard every day on my way to work and I still can't read the copy. The font is small and there are too many words.

There should be a rule of thumb or some research findings about the maximum number of words on a billboard. Four or five, maybe?

[yellowbumblebee]

Jollibee - i think bee happy is catching up with everybody right now as much as people disliked it when it first came out, now, people are saying the "bee Happy" phrase everyday. From kids, to students to working people.

I always hear the jingle going to work at around 7:45, they are also in Unang Hirit where they bring Jollibee to different places and the mascot teaches people how to make the "bee Happy" sign.

Citibank- the old logo emphasized stability but am not that sure with the new one...what does it mean?

Snacks - like what the others mentioned, i agree with you that the reason why Chips usually do song and dance routines because these are the ones that catch on, specially with the kids, remember the kornets and blast? they didn't really rake in a lot of money for the company when they came out with those commercials but with Chippy...chippy ang barkada something like that, sales went up. btw, remember the Chiz curls commercial with this cartoon girl singing?

brand awareness, that works for them coz these are the ones that push sales. i don't think that the account executives can't think of good ideas, it's possible that it has worked before, why not stick with the formula? I wouldn't want to risk it.

Close-up - i lost interest in close-up commercials ever since they came out with this guy and girl commercial in the bar exchanging flying kisses. I used to like their commercials when they lauched new songs with them...maybe it wasn't as good for their sales.

just my opinion.

[stinky]

Bought at a Jollibee outlet the other day. After paying, the cashier thanked me and said "bee happy". Problem was: She wasn't even smiling. Tsk tsk tsk. Sayang lang the pesoses to get this ad to click if their staff couldn't do it well.

[abcxyz]

Copy/Text On Billboards Less copy the better.

While I agree the copy and product shots on the Olay Billboard can use just a bit enlarging - there's a school of thought that says the the visual is the message.


Radio Ads : Dove and Kenwood Audio - Separarted At Birth Ads Have you heard these two radio ads? Both ads use :

> male voice over
> monotone delivery
> boring executions
> it hits you either as pretentious or trying too hard
> wheres the creativity in these ads?

Wonder if same ad agency made both ads?

Kenwood ad said something like make everything else quiet (no blowing of horn, make baby quiet, blah blah) - is that supposed to be an interesting concept????

[hat_tr1ck]

Originally posted by KuyaDanny

I thought about the PUTOK billboard again and I think there is another problem besides the text being too small. I think there are also too many words. Even with a typeface large enough, I doubt if people can read all of the message when zipping along EDSA at 40 kph.



Budget constraints that's why they bought a small ad space as compared to the bigger ones around it? And for a small space, it was placed a bit too high. The smaller ad spaces should have been placed much lower so it'll be more visible. Where it is now kasi, you really have to strain your eyes and look really hard at it to be able to read the copy - and hope for traffic sa Guadalupe bridge to be able to have enough time to read the entire message.

But then, maybe the ad's target are the MRT passengers? The MRT trains pass by it slow enought to be able to decipher the ad's message. But then again, only one side of the train gets to see the ad.

The Old Spice ad should move down to the space Genta Ogami's mug vacated. :D

http://www.freakygamers.com/smilies/s2/contrib/xerx/smileydavid.gif

[abcxyz]

Originally posted by stinky
Bought at a Jollibee outlet the other day. After paying, the cashier thanked me and said "bee happy". Problem was: She wasn't even smiling. Tsk tsk tsk. Sayang lang the pesoses to get this ad to click if their staff couldn't do it well. good insight!;)

[KuyaDanny]

May I just say that while I enjoy watching the Carefree G-String TV ad, and I'm sure many other men do, too, very few of us are actually going to rush out and buy great quantities of the product. ;)

[pigarotti]

i loved the background music for this LG advertisement..yung latin jazz.. alam ba niyo anong title nun? i love it! :)

[hat_tr1ck]

Originally posted by KuyaDanny
May I just say that while I enjoy watching the Carefree G-String TV ad, and I'm sure many other men do, too, very few of us are actually going to rush out and buy great quantities of the product. ;)

:lol: Another thing going against the ad kasi is that not a lot of women actually buy Carefree products. But then again, it could be just the women I know. Based on my informal survey, most women prefer using Whisper products than any other brand. :)

If the Carefree g-string pantyliner sells well, most probably it would be out of women's necessity to use pantyliners with their g-strings since I'm sure most of them would want to avoid the wet feeling that comes with not wearing any pantyliners. And since Carefree sells the only g-string pantyliner in the market, women will definitely purchase their product but more out of necessity than customer loyalty. Once Whisper comes out with their g-string pantyliner, expect the market to shift to their side once more.

http://www.freakygamers.com/smilies/s2/contrib/xerx/smileydavid.gif

[hat_tr1ck]

Saw a funny commercial last night for Canesten cream. Any of you guys saw it? :lol:

http://www.freakygamers.com/smilies/s2/contrib/xerx/smileydavid.gif

[abcxyz]

Originally posted by hat_tr1ck


:lol: Another thing going against the ad kasi is that not a lot of women actually buy Carefree products. But then again, it could be just the women I know. Based on my informal survey, most women prefer using Whisper products than any other brand. :)

If the Carefree g-string pantyliner sells well, most probably it would be out of women's necessity to use pantyliners with their g-strings since I'm sure most of them would want to avoid the wet feeling that comes with not wearing any pantyliners. And since Carefree sells the only g-string pantyliner in the market, women will definitely purchase their product but more out of necessity than customer loyalty. Once Whisper comes out with their g-string pantyliner, expect the market to shift to their side once more.

http://www.freakygamers.com/smilies/s2/contrib/xerx/smileydavid.gif just to make sure that you are aware that carefree and whisper are two diff product categories. whisper is a sanitary napkin while carefree is just a pantyliner.

from what i know whisper is suffereing in share. competitive brands have caught up and thats mainly bec whisper product quality has been down-graded.

have not talked to women about it - but i think the carefree ad can work for woman. i think women will appreciate the product design to accomodate thongs use. it can be a real big issue for women.

what does the women think?

ps - nice butt, i must admit.

[hat_tr1ck]

Originally posted by abcxyz
just to make sure that you are aware that carefree and whisper are two diff product categories. whisper is a sanitary napkin while carefree is just a pantyliner.



I think YOU have to make sure that YOU are aware that Carefree and Whisper are indeed in the SAME product category. Yes, both ARE feminine sanitary products and both DO offer pantyliners AND napkins. Check out your local supermarket and drugstore if you don't believe me.

http://www.freakygamers.com/smilies/s2/contrib/xerx/smileydavid.gif

[abcxyz]

carfree now sells sanitary pads for menstration? i know carefree to be just a pantyliner - everyday use and NOT for menstration. company that makes carefree uses another brand name for their sanitary product for menstration.

whisper is a sanitary pad brand name. they also have a pantyliner product - do they use the same "whisper" brand name for the pantyliner? and is it now available in the philippines? have not been to the sanitary napkin section for sometime, i will go check.

pantyliner and sanitary napkins (and tampons) are sub categories. sanitary napkins and tampons are direct competitors. but pantyliners dont compete directly against napkins or tampons because the usage is different (though technology is similar).

[CaRaMBa]

They're surely in the same category, but I'm not sure if Carefree offers napkins. Whisper has pantyliners and they're called All Days (pink box - much much better than Carefree).

For the G-string napkin, the question is, are the women ready, psychologically, for this kind of product? For me the idea is weird.

[abcxyz]

Originally posted by CaRaMBa
They're surely in the same category, but I'm not sure if Carefree offers napkins. Whisper has pantyliners and they're called All Days (pink box - much much better than Carefree).

For the G-string napkin, the question is, are the women ready, psychologically, for this kind of product? For me the idea is weird. ok, i did think whisper brand name will not be used on a non-sanitray napkin product. carefree is just a pantyliner. modess is the sanitary napkin brand name.

i do not wish to belabor the point, but "same category" means two products whose usage can replace each other (like modess vs whisper; or pad vs tampons). sanitary napkins are for menstration, pantyliners are not.

wont women who wear g-strings and thongs find a pantyliner desgined for such an underwear find the g-string pantyliner very useful? i can imagine wetness/not feeling fresh is a big discomfort for women who wear such undergarments considering the very NARROW cloth on that portion of the underwear?

what a topic! :D

[KuyaDanny]

Very educational, ladies and gentlemen. :lol:

What I really wanted to know when I raised this example was this: Is sexual imagery which strongly appeals to heterosexual men also effective in selling to women?

[abcxyz]

Originally posted by KuyaDanny
Very educational, ladies and gentlemen. :lol:

What I really wanted to know when I raised this example was this: Is sexual imagery which strongly appeals to heterosexual men also effective in selling to women? it is not meant to present any sexual imagery. in advertising terms, what the ad showed was where or how to use the product. to women, that is how they will see that.

but to men, its possible that they will see sexual imagery. technically speaking "sex" was not shown. a part of the body wearing an undergarment was shown.

by the way, in some european countries, topless women and naked women are being shown in tv ads.

i guess ads are being seen through the eyes colored by culture and sexual sensibilities.

[hat_tr1ck]

I agree. The ad looks like it was conceived in the US and it's a fact that thong underwears in that country are quite common nowadays. Since the modern Filipina woman is just breaking out of the conservative mold, it's natural na this product will be eyed with some hesitation.

It's also a fact that more and more Filipina women are buying g-string panties nowadays so it's only natural that a feminine sanitary product manufacturer will come out with a product targeting the consumers of this type of undergarment, in this case Carefree's G-String Pantyliner by Johnson & Johnson.

Launching this product was a pretty gutsy move on their part owing nga to the Philippine culture's sexual inhibition but I'd say it was a pretty smart move because they were the first one to launch such a product here. If they didn't, sooner or later P&G would've launched their own version under the Whisper brand name.

Maybe if this product does catches on in the Philippines we'd see an ad featuring a Filipina woman. Why not G Tongi since she always keeps proclaiming na she loves thong underwears? :hmm:

http://www.freakygamers.com/smilies/s2/contrib/xerx/smileydavid.gif

[KuyaDanny]

...after she does the ad, she will be known as G Thongi, or maybe even G Stringi. :lol:

[CaRaMBa]

Nah I still think it's weird. For me (and I say "ME") it's like Ariel - I have to be convinced 'cause I'm hesitant and I'm a skeptic.

Hey guys, what do you think about the Coffeemate campaigns? You know, "Milk for my cereals, coffeemate for my coffee - makes sense to me!" They often use caucasians. Any comments?

I kinda like the new BPI ads with the 'he said she said' theme. Although I think they're too "A - B" for me.

[zimdude]

Coffeemate doesn't make sense to me since I'm not a regular drinker, and there are none in the house. In the rare times I use instant coffee, I use nonfat milk. I usually drink Frothe anyway, when I'm home.

Check out the Globe Prepaid "Two Ways to Reload" print ad today. Is it an error that they mention "P250" in the text, though they show a P300 card?

[planetary]

Originally posted by hat_tr1ck
I agree. The ad looks like it was conceived in the US and it's a fact that thong underwears in that country are quite common nowadays. Since the modern Filipina woman is just breaking out of the conservative mold, it's natural na this product will be eyed with some hesitation.

It's also a fact that more and more Filipina women are buying g-string panties nowadays so it's only natural that a feminine sanitary product manufacturer will come out with a product targeting the consumers of this type of undergarment, in this case Carefree's G-String Pantyliner by Johnson & Johnson.

Launching this product was a pretty gutsy move on their part owing nga to the Philippine culture's sexual inhibition but I'd say it was a pretty smart move because they were the first one to launch such a product here. If they didn't, sooner or later P&G would've launched their own version under the Whisper brand name.

Maybe if this product does catches on in the Philippines we'd see an ad featuring a Filipina woman. Why not G Tongi since she always keeps proclaiming na she loves thong underwears? :hmm:

http://www.freakygamers.com/smilies/s2/contrib/xerx/smileydavid.gif

I don't think it's a matter of J&J thinking the market is ready or that they're pre-empting P&G with this g-string panty-liner launch. J&J has gone the way of regionalization, meaning the products they offer in the countries of a certain region will all be the same. Their advertising will also follow; whatever ad you see here will most likely be the same one shown in other parts of Asia as well.

That's why if you remember the 'honeymoon' commercial of --I forgot what brandof femnapkins that was-- the features of the talents were a bit different compared to those of the usual Filipino talents.

That's also why J&J seems to be introducing a whole slew of products that don't seem to exactly fit the needs of Filipinos.

;)

[abcxyz]

Originally posted by zimdude
Check out the Globe Prepaid "Two Ways to Reload" print ad today. Is it an error that they mention "P250" in the text, though they show a P300 card? YES, thats an error for sure.

:( tsk, tsk --- it is an expensive error. assuming ad agency's fault, the ad agency will have to shouder the production cost of the ad AND media placement cost of the ad. full color, back page ----- thats a lot of money. someone can lose his/her job for the error!

good one zimdude !

[abcxyz]

PHOENIX INSURANCE RADIO AD

:( have you heard this radio ad? its this lolo who just got into a car accident, bumper damaged, calls daughter on phone telling the daughter very calmly as if nothing happened, about the car accident and the damage on his car. the lolo ends the commercial saying something happy about his apo.

what the hell is that commercial!!! anyone who has been into a car accident, specially a major car damage, can't be that happy!!! nor that calm. the commercial is so unreliastic and absolutely out of touch from reality. its ABSURD!

sure i understand the selling point --- that the insurance company is so dependable that you dont need to worry about anything. is there no other way to deliver the message??!!

this commercial fails in realism, believability and an over-promise.

not be upset right after a car accident???!!!! no way!

-1 star out of 5 stars!

[Leigh]

Globe Prepaid "Two Ways to Reload" - unfortunately, i wasn't able to see the ad yesterday, i checked the papers this morning and didn't see the ad, it's possible that they have seen the error already. tsk tsk tsk.

Colgate commercial - i was really surprised with the new Colgate commercial, with the American Family endorsing it. Recently they have been pushing "big, strong teeth", and i don't understand the sudden shift. Colgate has always been THE family toothpaste. Is it like reinforcement?

[Leigh]

Globe Prepaid "Two Ways to Reload" - unfortunately, i wasn't able to see the ad yesterday, i checked the papers this morning and didn't see the ad, it's possible that they have seen the error already. tsk tsk tsk.

Colgate commercial - i was really surprised with the new Colgate commercial, with the American Family endorsing it. Recently they have been pushing "big, strong teeth", and i don't understand the sudden shift. Colgate has always been THE family toothpaste. Is it like reinforcement?

[zimdude]

Hopefully only a few noticed the Globe ad error - it really isn't worth sacking someone over. :sunnysmile:

How about the McDonalds ad disguised as the news of "90 year old woman beats Efren Bata Reyes." The slant being, it's impossible for that to happen, as much as it's impossible for McDo to slash the prices of their meals.

[abcxyz]

Originally posted by Leigh
Colgate commercial - i was really surprised with the new Colgate commercial, with the American Family endorsing it. Recently they have been pushing "big, strong teeth", and i don't understand the sudden shift. Colgate has always been THE family toothpaste. Is it like reinforcement? not sure what you mean by this --- is what you mean why are they using an american family?

colgate has "abandoned" the philippines - they have pulled out their plant in the philippines. they just have sales and marketing operations here. colgate is no where now in marketing in the philippines. this "regional" thrust of colgate is pronbably the reason why they are airing a commercial using caucasian talents.

[nada]

Originally posted by abcxyz
YES, thats an error for sure.

:( tsk, tsk --- it is an expensive error. assuming ad agency's fault, the ad agency will have to shouder the production cost of the ad AND media placement cost of the ad. full color, back page ----- thats a lot of money. someone can lose his/her job for the error!



this is somewhat an exaggeration and not entirely true. more than a typo or an overlooked copy or visual, the most that an ad agency can be accounted for as its biggest mistake in terms of print ads would be a "blangko" or an ad that doesn't see publication at all, thus the blank space. even in this extremely embarrassing situation, the ad agency--specifically the buyers and planners concerned, can pull some strings and lobby for considerations with the publications where they have long-standing relations.

[ageee]

Originally posted by hat_tr1ck


It's also a fact that more and more Filipina women are buying g-string panties nowadays so it's only natural that a feminine sanitary product manufacturer will come out with a product targeting the consumers of this type of undergarment, in this case Carefree's G-String Pantyliner by Johnson & Johnson.


I dont see wearing a thong being a problem, where in fact people wearing ordinary undies under a very tight pants look awful imagine, people actually stare at your behind and can see the shape of your undies heehehehhe :D!to which i find carefree g-string useful..imagine wearing a thong and then using the ordinary pantyliner hehehe:D

[abcxyz]

Originally posted by nada


this is somewhat an exaggeration and not entirely true. more than a typo or an overlooked copy or visual, the most that an ad agency can be accounted for as its biggest mistake in terms of print ads would be a "blangko" or an ad that doesn't see publication at all, thus the blank space. even in this extremely embarrassing situation, the ad agency--specifically the buyers and planners concerned, can pull some strings and lobby for considerations with the publications where they have long-standing relations. not an exageration. this has happened many times already in many ad agencies.

in cases like these, most clients will not pay for the ad. and even if the the clients dont make a fuzz about it - most ad agencies will voluntarily pay for the media cost to show their professionalism and show goodwill or at the minimum, not charge agency commision. Or agency volunteers to place the ads at their expense without cost to the client. In the last scenario, the media managers go to work to get reduced rates.

its not so much the ad agency and the media, its more the client making a fuzz about it.

if client does not ask the agency to pay for print ads with errors, its just pure luck. that is not the norm. i just want to make a point on that to make sure ad agency people reading this thread remember that errors in print ads is a serious matter.

[zimdude]

It's "EDSA" day, so who else would advertise but EDSAmail? (INQUIRER page a4). All black lower half page, "It's a revolution" at the center in large type, and at the bottom, "750,000 people enjoy unlimited Internet access for email with us."

[abcxyz]

Originally posted by abcxyz
YES, thats an error for sure.

:( tsk, tsk --- it is an expensive error. assuming ad agency's fault, the ad agency will have to shouder the production cost of the ad AND media placement cost of the ad. full color, back page ----- thats a lot of money. someone can lose his/her job for the error!

good one zimdude ! after seeing the print ad again this week-end, i have changed my opinion on this ad --- i now think THERE IS NO ERROR in the ad. i guess the values they have on the bank is not exactly the same as the values they have on the cards.

it can be confusing from an ad standpoint but it is not an error. i stand corrected.

[Leigh]

abcxyz - Maybe you're right about your theory of the caucasian family, i was just a bit surprised of this new twist, maybe i was just used to the idea of "dentist putting a big tooth in a solution" and the "big strong teeth campaign" of Colgate.


Have you guys seen the new McDonald's Commercial?

[zimdude]

I have only read the print ad for McDo - I hardly watch VHF TV :glee:

Here's another odd add. Citibank (with the new logo) is advertising their Citigold fund management product with Ben Chan giving the testimony. Thing is, they proclaim that you need US$100,000 minimum to avail of this. How many Philippine STAR readers can make use of that? :confused:

[abcxyz]

Whats with Cuervo Tequila Ads???!!! :rolleyes:

heard the radio ad of cuervo --- the lets conjugate "vivir" radio ad.

sure, i took spanish in college but this radio just went by me. for the life of me, i cud not understand what the ad was saying.

its just too complex. there are too many layers of intellectual double talk :

> u need to understand the basic premise of conjugating vivir
> the conjugation that follows is not exactly spanish
> you need to relate the conjugation to the product
> you need to understand the "new words" they just conjugated

if you misunderstand 1 conjugation, you wont get the rest of the commercial. and youre totally lost.

so whats the brand character?

the cuervo ads of past were very strong on brand character comunication. its totally lost now. not even creative.

0 out of 5 stars!

[CaRaMBa]

I really love the McDo unbelievable commercials. First the teacher and the student. Now Efren Bata Reyes. What will they come up with next? The situations they present in their commercials are really 'unbelievable'.

The caucasians in the new Colgate ads remind me of the Family Toothpaste ad way back. Even if they use caucasians, it just seems 'jolog'. Oh well.

Yep, no error with the Globe ads. Really different values for the card and the ATM.

[yojimbo]

the ones to blame for everything:

LEO BURNETT - Tide, McDonald's, Pacific Internet, Ben-Gay, Secret

CAMPAIGNS & GREY - Pantene, Purefoods, Lee Jeans,

McCANN ERICKSON - Coca Cola, Globe, San Miguel, Cloud 9, Caltex

J. WALTER THOMPSON - Red Horse, Close-Up, Ford Philippines, Shell

BASIC - Jollibee, Lucky Me, Chowking, Human, Beer na Beer

ACE/SAATCHI & SAATCHI - PLDT, Safeguard, Ariel, High Endurance, Smart, Penshoppe, Viva, Petron

DDB - Smart

OGILVY - Sprite (new acquisition frm McCann), Nike, Huggies, Nestle Yogurt,

BBDO - Baygon, Canesten, Argentina, FedEx, Visa, Pepsi, Granny Goose

LOWE LINTAS - Surf, Lifebuoy, Breeze, Johnson & Johnson, PLDT, Max's, Alaska

JIMENEZ/D'ARCY - Touch Mobile, Bench, Sharp


fill in those i missed :)

[KuyaDanny]

Keeping in mind somebody's suggestion that this billboard was meant to be read by MRT commuters, I finally had the chance to take the MRT to Makati and passed the billboard.

I must admit that the billboard is more legible from the MRT than from the street below. I was able to read the words, including the phone number.

But the bottom line of the copy "Nothing keeps you fresher, blah blah blah" is still unintelligible. There are still too many words.

[abcxyz]

any reactions to the coca cola tv ads?

[CaRaMBa]

The new Coca-Cola ad - I love it! (As a consumer ha! Ehehe!) Anyway, I can only think of one really negative thing about it - why did they have to include Roselle Nava? I think she's totally out of place there. The artists they chose are not too masa, not too classy. Great concept and idea.

There have been messages about the ad here in PEx. Some of the members posted that they'll start drinking Coke so that Barbie will appear next to them. Pretty cool that people are talking about it positively. (Except for Roselle Nava.)

However, the ad is a very visual ad. You really remember the ad, scene per scene, but you tend to forget about the music. (Which is supposed to be the point of the ad? Ehehe). You can only recall it after watching it several times.

[Leigh]

KuyaDanny - i never just saw it in the MRT's Point of View :D

Coca-cola. I really liked the commercial ( actually there is a nice thread about it in Movies and TV. Anyway, for me it's like music = life = Coca Cola. I just don't agree with their existence in ASAP, i saw a segment where they had something like a sing with your idols type of thing.

Saw Coca-Cola Tigers print ads all over the newspapers before the opening of the PBA.

Pepsi Lemon Kiss - just saw the small billboard by Makati-Mandaluyong Bridge, couldn't read the words. To describe the billboard - one giant face, one giant drink, one small lemon and mini letters.

question: Do you guys remember the "That's my Michael" Commercial? When Michael Jordan jumped over the treehouse and the mom said, "That's my Michael", was that coke or pepsi?

[CaRaMBa]

Saw the Pepsi Lemon Twist billboard. Cute take of the girl, but the billboard as a whole is weird. Three separate elements - you don't know which to look image to look at. Girl, lemon kissing Pepsi, and text. Hindi swabe. Anyway, I agree with Leigh that the text is just SOOOO small! I had to exert effort to be able to read what was written (Pepsi with a kiss of lemon.)

The vertical streamers hung in the posts are better because the three elements were separate. And the text was big.

It's supposed to be just a summer campaign. What do you guys think of this? I can't wait to taste it.

[abcxyz]

pepsi lemon kiss! FINALLY pepsi is doing SOMETHING! its about time pepsi is doing something. you just cant let coke do its thing here all on its own. sure the war is practically over with coke buying out pop but sayang naman!

wonder what the tv ad will be?

not much new ads the first 2 months of the year! companies holding unto their momeys. hopefully, things will rev up after holy week!

[hat_tr1ck]

Originally posted by Leigh
question: Do you guys remember the "That's my Michael" Commercial? When Michael Jordan jumped over the treehouse and the mom said, "That's my Michael", was that coke or pepsi?

Coke. And that was a big issue when Michael decided to drop Coke and move over to Gatorade. Michael could've made the switch to Powerade, Coca-Cola's sport drink alternative to Gatorade, and keep the business in the family but instead he decided to move over to Gatorade for an obscene amount of money.

Also, check out the billboard on Edsa right in front of Megamall promoting Printech Manila. Somebody made a mistake on that one. And to think it's supposed to be "an international print, graphic arts and sign-making technology exhibition."

http://www.freakygamers.com/smilies/s2/contrib/xerx/smileydavid.gif

[abcxyz]

efren bata tv ad ----- they say this tv ad was done without any camera tricks or post production magic to get those billard balls doing what they did. sobra sa magician talaga si efren bata.

[Leigh]

hat_tr1ck - thank you for the info regarding michael jordan

Globe - i have seen the commercials with reunion as the theme and others. Then yesterday, they had the 4 paged ad, saw it in Philstar. any comments?

Avon print ad for Breast Cancer - i saw the ad with the lip imprints, it was a really nice ad, you really wanted to check out the owner of the lips and really read the text at the right side of the newspaper. Nice campaign :)

[CaRaMBa]

:( I lost my reply a while ago.

Anyway...

There's something wrong with Pepsi's branding. It seems that people are getting confused between the name of the product (Pepsi Twist) and the tagline/blurb (Pepsi with a kiss of lemon). Two of the people here have said "Pepsi Lemon Kiss".

Saw the TV ad already. Cute, nice, but nothing great. I expected something better since it's a new product from a big brand. It's too plain. I was expecting the girl in the commercial also, but she wasn't there.

So far, I like their vertical streamers the best.

[mart1]

For those old enough to have seen it...

Do you remember the "Marca Pina" commercial with the kid of chinese decent saying "Pinarap!"?

Well I recently met the "kid", obviously now a man. Is he still as cute as he looked 20 years ago?

Hmmmmm...ahhhhh....hmmmmm....can we talk about the care free pantyliner tv ad again? Is it true that another name for the thong is "butt floss"?

:p

[abcxyz]

Originally posted by Leigh
Globe - i have seen the commercials with reunion as the theme and others. Then yesterday, they had the 4 paged ad, saw it in Philstar. any comments? saw the print ads, have not seen the tv ad.

the print ads dont grab me. visual idea/execution is not new. cant see the strategy. and because its a four page ad, its separated from the newspaper, what a waste! and this is expensive! dont see why or how the ad is working for the brand.

i think its a waste of clients money.

[abcxyz]

Originally posted by mart1
Hmmmmm...ahhhhh....hmmmmm....can we talk about the care free pantyliner tv ad again? Is it true that another name for the thong is "butt floss"? :p well, well ----- is that an ad campaign idea in itself???

[CaRaMBa]

:bop: kayong dalawa.

abcxyz, I'd like to know your comments on Pepsi's branding. :)

Yup, I don't see the point of the new Globe ads either. Although it looks cool the first time you see it, if you analyze, you'll probably agree with what abcxyz posted.

Saw the Avon ad too. Really interesting. Surely the readers will stop and look closely at the ad and look at the different lipstick marks. (Thing is, I don't know most of the women in the ad).

[abcxyz]

Originally posted by CaRaMBa
There's something wrong with Pepsi's branding. It seems that people are getting confused between the name of the product (Pepsi Twist) and the tagline/blurb (Pepsi with a kiss of lemon). Two of the people here have said "Pepsi Lemon Kiss".

Saw the TV ad already. Cute, nice, but nothing great. I expected something better since it's a new product from a big brand. It's too plain. I was expecting the girl in the commercial also, but she wasn't there.

So far, I like their vertical streamers the best. have not seen the ad at all.

but the thing about the brand name is not necessarily bad. the Pepsi Lemon Kiss could be some kind of a nickname. the kiss as part of the nic brand name cud be a good thing. makes it more personal, sexier. i wont be surprised if the ad agency recommends a tactical ad campaign that exploits the idea of the lemon kiss nic name. if i were them, i would make one.

the truw risk is if there is another brand that is Lemon Kiss. then it can be confusing. since there is none and now pepsi owns "lemon kiss", then its a good thing.

[hat_tr1ck]

Tried the Pepsi Lemon Twist. Not bad really but I'd rather buy me a Pepsi and squeeze an actual lemon into it.

Pepsi's really geting beat here that they had to jump the gun at Coke and launch a new product, considering that Coke's actually the first brand that started the cola-with-a-lemon-twist with their Lemon Coke in the USA.

Will Coke take heed of this and eat into Pepsi's Lemon Twist pie by launching locally the Lemon Coke or are they secure enough in their position to not get bothered by it? :hmm:

http://www.freakygamers.com/smilies/s2/contrib/xerx/smileydavid.gif

[CaRaMBa]

Hi abcxyz, I'm not sure if it's an official nickname 'cause it's just you and Leigh you posted it here. It's like you guys made it up, based on what you read. Didn't hear/read about "Lemon Kiss" in the ads. So I'm just saying that there must be something wrong if you guys just came up with "Lemon Kiss" on your own, when right now, they're calling it's really called "Pepsi Twist".

But yup, if they actually make "Pepsi Lemon Kiss" an official nickname, I think that would be cute.

Saw the new Sprite TV ad. "Who wants to be millionaire?" na naman! It's just text and images. Please Sprite, this is getting old, come up with a new campaign.

[abcxyz]

have not seen the pepsi twist ad. i was just reacting to your post.

[hat_tr1ck]

Originally posted by CaRaMBa
But yup, if they actually make "Pepsi Lemon Kiss" an official nickname, I think that would be cute.


They could capitalize on the confusion by unveiling ads that're themed with kisses and all but they'll still have to get a clearance from Pepsico USA since they'll be toying with a product that's known worldwide. If it were a locally-developed product, they could do whatever they want with it though.

http://www.freakygamers.com/smilies/s2/contrib/xerx/smileydavid.gif

[CaRaMBa]

I think what makes that family ad really bad is that the jingle is in tagalog, while the models are caucasians. Sorry, but it really SUCKS!

I saw their new ad though, the one with the kid (black and white) image. Now that's much better.

[hat_tr1ck]

Well, since I think nobody noticed the billboard I mentioned about Printech Manila, what's written on it kasi is that the exhibit will be held in the "Philippine Traning something." Catch it yet? :)

http://www.freakygamers.com/smilies/s2/contrib/xerx/smileydavid.gif

[abcxyz]

Originally posted by CaRaMBa
I think what makes that family ad really bad is that the jingle is in tagalog, while the models are caucasians. Sorry, but it really SUCKS! wonder how the ad agency or the client came to the conclusion this is an ad worth airing? such a waste of money.

[yojimbo]

abcxyz: work in a real ad agency and all your questions will be answered.

[CaRaMBa]

I worked for a short period of time in an ad agency and I have the same questions. How did they decide and why did they release that ad? Eversince, I've seen Colgate as an upper class brand. Then they come up with that kind of ad. If the purpose is to reach out to the lower class market, fine. But still I think, and this is just my opinion, they used the wrong approach.

The ad reminded me of the Family Toothpaste (Father, mother, brother sister how do you brush your teeth?). That's even a bit better - the jingle they used for this new ad is just so bad.

Apologies to the members here who are connected to Colgate or the agency of Colgate.

[yojimbo]

two words: cost cutting.

the jingle is probably a translation. i am not connected with colgate or its agency, dyr. but multinationals in an effort to reduce costs, tend to use the same materials all over the region if not the world. the problem with these multinationals is they view south east asia in particular as one homogenous region. probably, like giant procter and gamble, colgate-palmolive is operating on a per region basis, with their hub probably located in singapore or hong kong. that setup, i feel, will make them lose touch with their consumers. Which is a perfect opportunity for local brands like hapee to step up and take an aggressive approach since multinationals will be too slow to react.

[CaRaMBa]

Colgate

Yup, that was explained by the other PExers here in the other pages.

They should have just used the original jingle or something. Imagine they event spent for translating it (if ever)! They wasted their money.

Kwento lang. I'm using Listerine toothpaste right now. I dunno where my mom got it. I like it! :)

Globe - making great things possible

I liked the ad with the mom, dad and daughter. I guess it's because I can be senti at times. :