tv ads, print ads, billboards - your hatest and greatest - Page 31

JENSIE_G · Mar 1, 2004, 09:01 PM

harrison communication's 2nd installment of globe telecom's "ties that bind" campaign is just so breathtaking. it can win sa 2005 ad congress.

abcxyz · Mar 1, 2004, 11:52 PM

Quote:

Originally posted by JENSIE_G
harrison communication's 2nd installment of globe telecom's "ties that bind" campaign is just so breathtaking. it can win sa 2005 ad congress.

who is harrison communication? george?

Yvaine · Mar 2, 2004, 01:55 PM

Yup, I like the new Globe ad. It added a new element to the ribbon that was as heartwarming as before.

Makes me want to stay with Globe!

Yvaine · Mar 2, 2004, 02:00 PM

Quote:

Originally posted by abcxyz
there are 3 of them now - close-up, axe and a milk product (nido?) airing on radio full songs of their jinlge (axe - the dance tune). do listeners listen to this stuff? and does it do brand building? what a waste of production and media moneys (production and airing of songs ARE EXPENSIVE)

Am not sure about Axe and Nido, but I do know that jingles work for Close-up. It's building the brand, and something Colgate definitely cannot do! I can't imagine a Colgate ad having a teenybopper jingle. Seems trying hard.

Anyway, back to your point, yep, listeners do tune in to these jingles and they help build the brand's equity.

I don't think it's a waste of production and media money because it does bring in business! It depends highly though on how it's executed... like I highly recall the "YC Bikini Brief" jingle but would never think of buying that brand.

Yvaine · Mar 2, 2004, 02:06 PM

Quote:

Originally posted by Wittygurl
Baby Toy.. of Beer na Beer creates a good recall

Whoops! The "Baby Toy" talk was used by San Mig Light, not Beer na Beer.

abcxyz · Mar 2, 2004, 03:06 PM

Quote:

Originally posted by Yvaine
Am not sure about Axe and Nido, but I do know that jingles work for Close-up. It's building the brand, and something Colgate definitely cannot do! I can't imagine a Colgate ad having a teenybopper jingle. Seems trying hard.

Anyway, back to your point, yep, listeners do tune in to these jingles and they help build the brand's equity. I don't think it's a waste of production and media money because it does bring in business! It depends highly though on how it's executed... like I highly recall the "YC Bikini Brief" jingle but would never think of buying that brand.

not talking about the jingle they use in their ads. jingles in ads do work depending on the ad and the product.

i am referring to FULL SONGS they have produced out of their jingles and are now being aired on radio as a song/part of the regular radio programming with an announcer VO that says (as in the case of axe) something like the whole country is now dancing to this tune (really now???), yada, yada, yada.

***Leigh*** · Mar 2, 2004, 04:01 PM

abcxyz - Regarding Axe, yup they really had real people dancing on some 'stage' high up the billboard. I actually saw the news clip in Breakfast last week...was i the only one who saw it?

Regarding jingles - i remember " nescafe's jingle" sang by nina. It worked for me, recall was great and it really made me want to buy nescafe because of it's lyrics.

***KuyaDanny*** · Mar 2, 2004, 04:11 PM

Quote:

made me want to buy nescafe

Leigh:

If I ever catch you buying instant coffee...you know what I will do.

JENSIE_G · Mar 2, 2004, 05:55 PM

Yvaine: you should be proud working in a company that allocates a huge chunk of its budget to advertising.

the 1st installment of the "ties that bind" campaign won the achievement something award at the ad congress last year. forgot the exact title of the award though.

Craw_Wurm · Mar 3, 2004, 09:32 PM

I like Sprite's "Magpakatotoo ka" campaign, yun ang malakas ang recall. Who can forget Ryan Agoncillo and Patricia Javier?! Ok din yung sa Caltex, "short term and long term goals."

Craw_Wurm · Mar 3, 2004, 09:37 PM

I like Sprite's "Magpakatotoo ka" campaign, yun ang malakas ang recall. Who can forget Ryan Agoncillo and Patricia Javier?! Ok din yung sa Caltex, "short term and long term goals."

Craw_Wurm · Mar 3, 2004, 09:37 PM

I like Sprite's "Magpakatotoo ka" campaign, yun ang malakas ang recall. Who can forget Ryan Agoncillo and Patricia Javier?! Ok din yung sa Caltex, "short term and long term goals."

JENSIE_G · Mar 4, 2004, 12:14 AM

Craw_Wurm: One word: McCann.

Craw_Wurm · Mar 4, 2004, 09:49 AM

tnx hehe

one_shot · Mar 4, 2004, 08:39 PM

Pinaka-hate kong TV ads? I've come up with my own list below:

TOP 1: Chaneley condo pie ad: "...da epol pie or da pitsa pie! [then the wife butts in], no honey, the Chaneley condo pie!"

TOP 2: "Bangon na, kilos na!" by Nora Aunor

TOP 3: John Osmena's and Jamby Madrigal's political ads.

TOP 4: "Bantay Presyon" (DOH) by Soxy Topacio

miss_d · Mar 5, 2004, 11:11 PM

oh my god, may nakakaalala pa pala ng Chandalay Condo Pie commercial!!! That is the worst commercial of all time, hands down!

sino kaya ang nag-conceptualize no'n???

Craw_Wurm · Mar 6, 2004, 11:18 AM

Ok yun Immodium Commercial!

abcxyz · Mar 8, 2004, 08:14 AM

Quote:

Originally posted by miss_d
oh my god, may nakakaalala pa pala ng Chandalay Condo Pie commercial!!! That is the worst commercial of all time, hands down!

sino kaya ang nag-conceptualize no'n???

i am really sorry, but i think i can beat your worst tv ad ever. mine is GARDENIA bread tv ad with that 70s music, 70s feel, 70s production values, no wait, let me correct that - home video production values and that passe 70s hippy looking caucasian delivering a 70s copy. i think i beat you on that

this ad is SO bad that i think everyone who worked on the project decided NOT TO INCLUDE THE PROJECT ON THEIR RESUME.

thebrain · Mar 8, 2004, 04:38 PM

"Nakatikim ka na ba ng kinse anyos?"

This ad is cheap, malicious and in bad taste. Di kaya yung ad agency ng beer na beer ang may gawa nito.

Another unlikable ad is John Osmena's ad as in yun kaya talaga ang kanyang greates contribution sa society. Wow!

JENSIE_G · Mar 8, 2004, 06:23 PM

thebrain: the adboard is asking napoleon brandy to remove this hideous billboard ad along roxas blvd.

okay sana ang concept pero malisyoso nga. pang-FHM lang ang mga ganyang ads eh.


Mar 2, 2004, 04:01 PM	#607
*Leigh* Moderator Join Date: Jun 2000 Location: Metro_Manila	abcxyz - Regarding Axe, yup they really had real people dancing on some 'stage' high up the billboard. I actually saw the news clip in Breakfast last week...was i the only one who saw it? Regarding jingles - i remember " nescafe's jingle" sang by nina. It worked for me, recall was great and it really made me want to buy nescafe because of it's lyrics. __________________ log on to www.pinoyexchange.com


Mar 4, 2004, 08:39 PM	#615
one_shot Schokoladenhersteller Join Date: May 2001 Location: MM	Pinaka-hate kong TV ads? I've come up with my own list below: TOP 1: Chaneley condo pie ad: "...da epol pie or da pitsa pie! [then the wife butts in], no honey, the Chaneley condo pie!" TOP 2: "Bangon na, kilos na!" by Nora Aunor TOP 3: John Osmena's and Jamby Madrigal's political ads. TOP 4: "Bantay Presyon" (DOH) by Soxy Topacio Last edited by one_shot : Mar 4, 2004 at 09:00 PM.


Mar 1, 2004, 09:01 PM	#601
JENSIE_G warm regards Join Date: Oct 2000	harrison communication's 2nd installment of globe telecom's "ties that bind" campaign is just so breathtaking. it can win sa 2005 ad congress.


Mar 2, 2004, 01:55 PM	#603
Yvaine think pink! Join Date: Sep 2002 Location: under four seasons	Yup, I like the new Globe ad. It added a new element to the ribbon that was as heartwarming as before. Makes me want to stay with Globe!


Mar 2, 2004, 05:55 PM	#609
JENSIE_G warm regards Join Date: Oct 2000	Yvaine: you should be proud working in a company that allocates a huge chunk of its budget to advertising. the 1st installment of the "ties that bind" campaign won the achievement something award at the ad congress last year. forgot the exact title of the award though.


Mar 3, 2004, 09:32 PM	#610
Craw_Wurm Member Join Date: Sep 2001 Location: Metro_Manila	I like Sprite's "Magpakatotoo ka" campaign, yun ang malakas ang recall. Who can forget Ryan Agoncillo and Patricia Javier?! Ok din yung sa Caltex, "short term and long term goals."


Mar 3, 2004, 09:37 PM	#611
Craw_Wurm Member Join Date: Sep 2001 Location: Metro_Manila	I like Sprite's "Magpakatotoo ka" campaign, yun ang malakas ang recall. Who can forget Ryan Agoncillo and Patricia Javier?! Ok din yung sa Caltex, "short term and long term goals."


Mar 3, 2004, 09:37 PM	#612
Craw_Wurm Member Join Date: Sep 2001 Location: Metro_Manila	I like Sprite's "Magpakatotoo ka" campaign, yun ang malakas ang recall. Who can forget Ryan Agoncillo and Patricia Javier?! Ok din yung sa Caltex, "short term and long term goals."


Mar 4, 2004, 12:14 AM	#613
JENSIE_G warm regards Join Date: Oct 2000	Craw_Wurm: One word: McCann.


Mar 4, 2004, 09:49 AM	#614
Craw_Wurm Member Join Date: Sep 2001 Location: Metro_Manila	tnx hehe


Mar 5, 2004, 11:11 PM	#616
miss_d Member Join Date: Feb 2002 Location: Boston, MA	oh my god, may nakakaalala pa pala ng Chandalay Condo Pie commercial!!! That is the worst commercial of all time, hands down! sino kaya ang nag-conceptualize no'n???


Mar 6, 2004, 11:18 AM	#617
Craw_Wurm Member Join Date: Sep 2001 Location: Metro_Manila	Ok yun Immodium Commercial!


Mar 8, 2004, 04:38 PM	#619
thebrain Member Join Date: May 2001 Location: Metro_Manila	"Nakatikim ka na ba ng kinse anyos?" This ad is cheap, malicious and in bad taste. Di kaya yung ad agency ng beer na beer ang may gawa nito. Another unlikable ad is John Osmena's ad as in yun kaya talaga ang kanyang greates contribution sa society. Wow!


Mar 8, 2004, 06:23 PM	#620
JENSIE_G warm regards Join Date: Oct 2000	thebrain: the adboard is asking napoleon brandy to remove this hideous billboard ad along roxas blvd. okay sana ang concept pero malisyoso nga. pang-FHM lang ang mga ganyang ads eh.